Category Archives: self-publishing

2018 New Year News

Happy New Year to each and every one who reads this update. Hope your year turns out great and that success finds you, whatever that may look like.

Now for some news, both book-related and life-related. Read to the end for the full picture.

E-book Updates:

I’ve been on Christmas break since December 18th, and I’ve been updating some e-books during my break. Three of my books now include a section for readers’ group discussion questions because I want to be pretentious and believe that people would want to talk about my stories. These books include Eleven Miles from Home, Cards in the Cloak, and When Cellphones Make Us Crazy. Each of these also has a new cover and updated interior content for your packaging enjoyment. Cards in the Cloak has been revised from its earlier version, and When Cellphones Make Us Crazy is a remake of an earlier book I published in 2015 called When Cellphones Go Crazy. All of these have been updated on Amazon if you’d like to give them a look.

Also, it’s important to note that some of the prices on my other books have changed to reflect the times. You can still get a few freebies at Barnes & Noble, Apple iBooks, etc., and $.99 versions of those books on Amazon (the lowest I can set them without asking Amazon to price-match, which I WILL do once I’ve finished my rebranding process, but I think they price-match anyway because I have yet to see a dime from them). But, those that are still free won’t likely stay free forever, just FYI.

The updates still have to make their way to Barnes & Noble, Apple, etc., as the holidays tend to slow them down, but Amazon has them all. I expect everything to be up-to-date in the next few days.

I’m providing links to these stories to get you in the supportive spirit. I could use help getting the word out about When Cellphones Make Us Crazy, Cards in the Cloak, and Eleven Miles from Home in particular, but help supporting any and all of them would be awesome, as it would add some general momentum behind my writing career. If you do pick up any of my books at any time (now or in the future), please leave an HONEST review. Books that have no reviews also tend to have no sales. I’ve got 15 books on Amazon that prove this. The “biz” calls it “social proof.” Without it, an author’s career dies on arrival. That’s been my story so far.

Oh, and if you decide NOT to pick any of these books up for yourself for any reason, please tell me why. I’m curious about what prevents readers from getting certain books. Your info would be immensely helpful for the future, and you would have the satisfaction of knowing you’ve helped out your fellow human being (and writer) without spending a dime!

Mailing List:

I’ve mentioned it before, but it bears mentioning again: I’d like to start sending out some newsletters and special offers to my mailing list soon, but to do that, I need subscribers. I don’t have any fancy buttons to get your attention or landing pages to keep distraction at bay. I know how authors are supposed to invite subscribers to their list, but those methods cost money I neither have nor can get without an active readership, so rather than dazzle you with costly bells and whistles, I’ll just simply say I’d like to share with you exclusive news, information, offers, etc. about twice a month directly to your electronic mailbox, topics about reading, writing, characters, movies, useful things I’ve learned to better my life, exclusive and special offers, and so on. I’ll provide an opt-out button if it becomes something you no longer want to read, but I would still like your support during its launch and a fair chance during its development. Again, the plan is for two letters a month. Please subscribe and share!

If you would like to join the list and receive the newsletter, please message me at zippywings[at[hotmail[dot]com with the subject line “Sign Me Up,” or something that’ll alert me that you’re interested in joining, and I’ll put you on the list. Be sure to let me know inside the message that that’s what you want, just so there’s no confusion.

I want to start sending the letter out on the third Tuesday of this month (January 16th), but if I don’t get any subscribers by then (or too few), I’ll be pushing it back to the third Tuesday in February (February 20th). The first letter will be an inauguration letter, but the second (to be released on the first Tuesday in February or March, depending on how many subscribers I have by then) will cover our first discussion topic: Why fiction is an important part of life.

To join the discussion, or to simply read about why it’s important, join my mailing list as soon as possible!

2018: A Projection:

Because I’ve spent so much time relearning how to edit and market the last year and a half, my writing time since May 2016 has suffered. But, I’m steadily moving back into a rhythm, and I hope to start releasing new titles this year.

However, before I get too far ahead of myself, I want to point out the plans I have for the near future and whether or not they’re realistic.

Snow in Miami

I didn’t finish this in time for Christmas in 2016 (the original planned release date) or in 2017 (which was honestly unlikely to happen given certain conditions in my life, though I was optimistic), but I have gotten pretty close to finished. I still aim to finish the first draft either this week or next, and I’ll probably post it on FictionPress or some free reading service for feedback shortly after. But, I won’t likely post the e-book until September 2018 at the earliest. I want to make sure I have time to properly review and edit it, as well as create adequate packaging and release it when people are more likely to discover it (research shows that October through December is a bad time to release a book if you’re competing with commercial publishers; otherwise I’d just wait until December). I don’t think 2016 or 2017 was ever realistically on the table given all of the things I’ve been juggling behind the scenes. A 2018 release is extremely likely, though, so keep watch for it (or subscribe to my mailing list to find out when it goes live and where).

-My NaNoWriMo Novel-

The novel I worked on for National November Writing Month (the thriller involving two dumb high school kids uncovering a subversive plot to zombify their town and doing their part to stop it—basically if Bill & Ted were a crime thriller) will be picked at throughout 2018, but I don’t foresee releasing it before 2019. At some point I want to give Kindle Unlimited a try, and I think this will be the perfect story for that platform. If it’s successful, I’ll try it with other books. But, only if. I may finish it this year, but I think summer of 2019 is more likely. I’ll talk more about it the closer I get to finishing it. I’ve got 34,000 words devoted to it so far.

Pawn of Justice

On Christmas 2017, which was the ten-year anniversary of the day I started writing the A Modern-day Fantasy anthology, I began the first chapter of Pawn of Justice, the prequel to A Modern-day Fantasy. I will be putting most of my writing focus into finishing the trilogy by next Christmas, and start pushing them off to the public by May 2019.

This is realistic, as I plan to write it the same way I wrote the other A Modern-day Fantasy stories: as one singular story split into multiple parts, taking up about a year of the characters’ lives.

Unlike Cannonball City and Superheroes Anonymous (the currently released anthology entries), Pawn of Justice will not follow Jimmy Knightly as its main viewpoint character, but instead follow FBI agents Joyce McKinley (viewpoint) and Thomas Sturgeon (lead protagonist) as they uncover mysteries linking the underground mafia with a growing presence of superhumans, all leading up to the arrival of the Spotless Cowboy and an introduction to New Switzerland. The third book will provide a clean ending while opening the door to the Jimmy Knightly stories. And, I do not plan to add any fan service by projecting future events that current readers already know about. I hate it when movies do that, so I don’t plan to do that here.

I’ll talk more about this series the closer I get to finishing it.

Once they’re released, I’ll start releasing the official versions of the A Modern-day Fantasy books, beginning with Fallen Stars, Cannonball City, Risen Ordinaries, Rebellious Sidekick, and Superheroes Anonymous, which retell the stories presented in the first two Annual Editions (online now at Smashwords, Barnes & Noble, etc.), but in an even better way.

Gone from the Happy Place

I’m still deciding whether I want to wait until I can afford my own ISBNs before moving forward on this one—I may just release the e-book on Amazon for now—but I’ve created a potential cover for it a couple of weeks ago (which can still change depending on feedback), and I pretty much know what I need to do to finish it. It really shouldn’t take me long. I might have it done as early as February, but I won’t be aiming to release it before June. If it gets released as early as February, it will be released to Amazon only, and for $4.99.

But don’t count on it coming out that soon. I want to avoid the mistakes I made with its earlier version, The Computer Nerd. I’ll update you when it’s near release, and I may provide a 40% discount to subscribers to my mailing list (preorder only).

I’ll have to work out the logistics with pricing, though.

gone from the happy place concept 3.png

The Celebration of Johnny’s Yellow Rubber Ducky

As I think I’ve mentioned in an earlier announcement, The Celebration of Johnny’s Yellow Rubber Ducky will be getting a novelized version sometime this year. Again, I’d like to release it by summer, but it depends on how quickly and efficiently I can get my other projects finished. But, either way, I think it deserves a full work devoted to it. The more I think about it, the more I like the story and want to expand on it. Again, the tracks are already in place, so I don’t foresee it taking long to develop. I’ve already got a new beginning written, and most of a new ending. The majority of work I’d still need to do is with structure and pacing, which will be the hardest part of the process.

-Other Books-

I know I still have some outstanding titles to work on, including Teenage American Dream, Sweat of the Nomad, Zipwood Studios, Figments of the Imagination, and My First Mullet, along with other novels that I’ve written or started years ago (like Panhandler Underground and Botanical Rush to name a couple), and the more time that passes, the more it seems they’ll never make the light of day. Rest assured, though, these are still on the list for release.

Teenage American Dream, in particular, hit a development snag last year, and I’ve halted it for now until I can figure out how to correct it. One of the problems with writing “by the seat of one’s pants” is that snags happen, and even if you have a plan (as I did for this one), organic development can still sneak in and change the course of things while uncovering the secrets of others. I like what I have so far (which is almost 75% of the book, or nearly 70,000 words), but I’ve reached a point where I think I need more knowledge or understanding about a specific topic that I don’t yet have and would need time to research, which I think is important, to continue it, and making that time has been a challenge lately. But, I’ll get there. Also, the title will be replaced with something else, as “Teenage American Dream” was originally given to the 2006 short story I wrote for Seven-Sided Dice: The Collection of Junk, Volume 3, using the same character, and I’ll probably want to rerelease that story, with that title, as a side-chapter during its promotional phase.

Sweat of the Nomad and Zipwood Studios will eventually undergo the same decision: their short story versions will retain these titles and the novels based on these stories will have different titles. I have no idea when I’ll get around to updating these, though. Probably not before 2019.

Figments of the Imagination has actually undergone some development in 2017, but I stalled when NaNoWriMo started. I’ll be getting more of it done in 2018, but I have no idea when I’ll have it ready for release. I doubt it will be finished in 2018, and I wouldn’t even expect it for 2019. It’s going to be a big story with big world-building, and I want to get it right. I’m going to aim for 2020 for that one. It’ll be a lot fun, though. My plans for it are pretty awesome. The first chapter for it can be read at the end of Cards in the Cloak.

My First Mullet has stalled simply because it’s a niche product, and I don’t expect much of a market for it. It’s more of a passion project that I want to finish for myself and its cult followers, and I think I can take my time with it. It’ll be finished eventually. I haven’t been in a hurry, though. If you don’t know anything about it, it’s essentially a collection of poems and short stories about the war between man and his mullet. A few of its entries can be found on this blog. It’s as ridiculous as it sounds.

Panhandler Underground is a novel I wrote in 2005, but I never did anything with it because I needed to redevelop it to better fit the way government institutions would actually operate (albeit in a satirical way). Once I’m comfortable with the progress I’m making on Pawn of Justice, I plan to revisit this story by creating a trilogy out of it (well, an anthology where it would be the third book in a series but not the last). I’ve already outlined the two books that’ll come before it, more or less, so I don’t expect it to take long to develop once I get going on it. But, I can assure you that this will be a fun one. The current 12-year-old manuscript is a big hit with the people I allow to read it. I expect the update to be better and slightly more believable.

Botanical Rush is another passion project I started in 2007, but stopped when A Modern-day Fantasy took over my life for the next five years. I’ll get back to it one of these days. I did a lot of research for it, so I’d hate to waste it. I also stalled because I didn’t think the inciting incident was good enough, and I still haven’t thought of a way to improve it. I will. Eventually. I’ve got eleven chapters written for it already. Again, I’d hate to waste it.

So, these are my likely releases in the next couple of years, with a few maybe taking until 2020 to finish. I still want to update Gutter Child, too, so that may or may not happen before 2020. I think that’s plenty to think about, though. Oh, and I want to write and release one more Christmas story after Snow in Miami to round out my Christmas fable trilogy. That’ll likely happen in 2019, as I plan to write it now to make sure it gets done.

The Main Obstacle to These Goals:

My job has been emotionally challenging lately. I make about $15,000 a year doing it, even though I have a Bachelor’s degree in English and the degree is related to my field. The job is no longer what it was when I started, though, and I don’t know if it will ever go back to being the good thing that it was. I’m beginning to sense that my skills are going to waste and the money has been too low for me to really improve my life. I started publishing e-books as a way to supplement my annual income, but I haven’t really been selling any of those, either, so I’m still struggling financially, and, in turn, emotionally.

I’m looking to make a change in 2018 for the better, financially, socially, and even spiritually, and I don’t think it’s going to happen if I stay where I am. So, I’ll be devoting a good chunk of my time trying to also rebuild my career goals and hopefully find myself in a different and better place by this time next year. I don’t know how this will affect my writing or my story goals, but I wanted to alert my readers that this is something I’ll also be working on, and it may or may not shift some of my above goals around. That said, your support is appreciated in any form, including prayers, so if you’re still reading, thanks for coming with me this far.

Another Newsletter Reminder:

Again, I hope you all have a great 2018 ahead.

Remember, I’m looking for new subscribers. As I slowly phase Drinking Café Latte at 1pm out from being my primary news source, the best way to get updates and exclusive offers from here on out is to subscribe to my mailing list. Message me at zippywings[at[hotmail[dot]com with the subject line “Sign Me Up” to get on the list to join. Don’t wait for the fancy buttons to be incentivized! Remember, joining will give you access to exclusive newsletters about reading, writing, things I’ve discovered that you should know about, free offers, etc. If all that sounds questionable, remember, it’s a newsletter I’ll send out approximately twice a month and it won’t take up much of your time, so there’s no reason not to join. Again, contact me at zippywings[at[hotmail[dot]com with the subject line “Sign Me Up” to get on the list to join. It’ll be fun.

Take care and until next time….

 

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Friday Update #11: NaNoWriMo, Christmas, and the Cover Story

The end of the year is coming, and with it, some news. Let’s dive in, shall we?

NaNoWriMo

Every November, writers and aspiring writers set aside time to pen their masterpieces-in-the-making, committing to writing as much as 50,000 words or more by the end of the month. Each year, I say that I’m going to participate, and each year I let other things get in the way. Well, not this time. This year, I joined the party, and I knocked out a cool 34,000 words on a novel that combines thriller and coming of age genres together with kind of a Bill & Ted vibe. Now, the work I’ve done was for a first act only, and 34,000 words is a large chunk of work for just one act, so I’ll likely be cutting much of what I wrote from the final draft or move it if I determine that’s necessary. But that’s what I managed to accomplish this November. I’ll announce the book another time, as the additional work I put into it will also come at another time, but I do hope to have the first draft finished by summer and a release sometime by the end of 2018 or mid-2019.

Christmas

Now that I’m on vacation, I have more time to focus on marketing, revisions, and even new work. I’ll talk more about that stuff in a moment, but I wanted to talk about Christmas first.

Two years ago, I released my Christmas fable “The Fountain of Truth” as an e-book and packaged it with two new Christmas stories, “Christmas Log” and “St. Nick’s Gym.” Last year, I started working on a new Christmas story and got about halfway through when the season ended and there was no more point to release it.

This year, I’ve gone back to that story, Snow in Miami, and there’s a good chance I’ll have it ready in time for Christmas. As of this writing, I have just a few more scenes to write.

Snow in Miami follows the tradition of The Fountain of Truth by telling three stories in one, but it goes the extra mile by tying all three stories into a single story about addiction, family, and, well, Christmas. The stories inside include:

Unexpected Weather: The story of how climate change and the creation of the first Christmas tree are related, and how addiction has a hand in both.

A Black Friday Tale: The story of how the early bird gets the worm, while cheaters never prosper, and crime doesn’t pay, and good things come to those who wait.

The Pear Tree: A police procedural about the Twelve Days of Christmas.

Development on this story has been slow, and I certainly haven’t had much time to review or edit what’s already been written, so I don’t know with 100% certainty that I’ll release it before Christmas, or if I’ll release it at all in 2017. But, it is a goal. As of now, I’ve got about 14,000 words written for it. I expect the final version to come in somewhere between 18,000 – 20,000 words.

If I don’t have it ready in time for Christmas, I will be releasing it next year, in which case I’ll have to remind you about it then.

When it does go live, it will be sent to Amazon, Barnes & Noble, Apple, and most other major e-book retailers (though, because most of them receive e-books through a distributer and the blackout dates for those stores are already passed, only Amazon is likely to have it before Christmas). It’ll retail for $1.99.

In other news, I’m coming up on the 10th anniversary of writing the first chapter for the A Modern-day Fantasy series (then called Modern Day Fantasy: Cannonball City). For five years straight (2007-2011 inclusive), I started a new A Modern-day Fantasy story on Christmas Day, and this year I’ll be doing it again by writing the first chapter for the prequel series Pawn of Justice. I will be spending much of 2018 writing a Pawn of Justice trilogy (probably as one megabook that I’ll split into three parts next year), and I hope to start releasing them by next Christmas, or by May 2019 (in time for Avengers 4). Expect more news on that as it develops.

New Covers and E-book Versions:

Perhaps the biggest news to come from my side of the world in 2017 is the rebuilding of my author brand, and I’m happy to say that the tracks are now finally being laid.

Kicking off the journey is the redistribution of Eleven Miles from Home and Cards in the Cloak with new covers, new supplements, and in the case of Cards in the Cloak, new scenes. Both stories now come with a “Readers’ Group Discussion Questions” section, a feature I’ll be including in my other books throughout the rebranding period, and a redesign of front and back matter elements. Most readers won’t care about this, but it will do more to inform readers how to help me keep my author brand alive, so they should care.

Old Covers:

New Covers:

One factor here in this rebranding effort is the inclusion of e-mail list information. I still don’t have an official website (outside of Drinking Café Latte at 1pm) to advertise my books, so I don’t have any fancy buttons for e-mail collection yet. However, the books will now come with information about how to connect with me and how to join my list in the meantime, which I hope will be good enough for those who want to help me launch my January 2018 newsletter and keep in touch with me about news and offers, as well as to support me during book launches.

For anyone reading this update, I’m encouraging people to email me directly at zippywings[at[hotmail[dot]com with the subject line “Sign Me Up” or some derivative that will let me know of the reader’s interest, along with a quick note verifying that interest.

Unless I get no signups between now and then, I plan to launch the email newsletter on the third Tuesday in January, with two letters a month to follow.

But, that’s what’s happening with my current books. As of now, the updated versions are available at Smashwords, and I expect to have them up at Amazon this weekend. Barnes & Noble, Apple, Kobo, and others will probably receive these updates after Christmas. It depends on when Smashwords sends them the updates.

I will also be updating and releasing When Cellphones Go Crazy with new scenes, deeper themes, tighter organization, and a new title before 2017 ends. When Cellphones Make Us Crazy (new title) will be released with a Readers’ Group Discussion Questions section, most likely by middle of next week (December 27th or 28th). The work I need to do for it is mostly finished. I’m just working through the loose ends.

Old Cover:

when cellphones go crazy cover
When Cellphones Go Crazy Cover Image

New Cover:

when cellphones go crazy v2b

Again, like the abovementioned stories, each of the following stories is getting a new cover and description, as well as new interior elements. Expected updates include:

Shell Out (January or February, with new scenes)

The Celebration of Johnny’s Yellow Rubber Ducky (summer, upgrade to novel length)

The Computer Nerd (summer, new scenes and characters, under the title Gone from the Happy Place)

I will also be updating Gutter Child to a full novel, with the current story serving as a subplot, and changing the title, but I don’t know yet when that will happen. Probably not before 2019.

Lastly, I’m toying with the possibility of extending Lightstorm to a full-length superhero mystery novel. Not sure when that will happen, either, but I am thinking more and more about it.

E-book Prices:

I’ve got more to talk about regarding my new brand, which I’ll likely save for next week as a farewell to 2017 or the following week as an introduction to 2018, but I wanted to mention now that most of my free e-books will no longer be free after Christmas. I’ve already attached a $3.99 price tag to Cards in the Cloak to match its new content, as well as raised the prices of The Computer Nerd (now $3.99), Zippywings 2015: A Short Story Collection (now $6.99), and both annuals for the A Modern-day Fantasy series (now $7.99 each). Eleven Miles from Home and Amusement will both (likely) remain free, and Shell Out will remain free at least until I add its new content. Everything else will go up to at least $1.99 after Christmas, so if you wanted any of these stories for free, now is the time to get them. I’ll explain my reasons for the price change in my next update.

So, I do have more to talk about regarding production and other things, and I’ll likely be giving a postmortem on 2017 after the New Year. But, for now I wanted to say thanks for your support, and to wish you a Merry Christmas and Happy New Year, and let all be well with you and your families.

P.S. I’m creating my mailing list, with or without an official website, so if you would like to receive a more focused letter about writing topics, book topics, reviews, and offers, including freebies and exclusive freebies, please send me a private message at zippywings[at]hotmail[dot]com with the subject line “Put me on your mailing list, please,” “Sign Me Up,” or something similar, and I’ll add you to the list. I want to send the first newsletter out around the third week in January. The free stuff will have to come later, as I still need to create a delivery system and a plan. Again, more on that later.

Am I Any Good at This?

It’s a Sunday night, and I’m going through my e-mail, checking out some of the offers for free courses that would turn into paid premium courses that I can’t afford if I go deep enough down the rabbit hole (I think this is how cults work, but I digress), and one 2:16 video I just finished watching is about branding and determining your brand, and watching it has given me introspective questions I figured I’d ask publicly.

The speaker is a pleasant middle-aged dude who says that he “built and sold two businesses” and wrote a book about branding to help entrepreneurs and authors launch their brands, and at a recent speaking engagement he had sold out of these books and managed to double his post-conference sales without having listed them on his site or on Amazon.

My first thought is that it must be nice to have so many people want to read something that he wrote. But my other thought is that most authors with audience support have to build that audience through products that they want. Branding is part of establishing an identity, but that identity only works if the attached products are products people want to invest time and money into, and that puts a big question mark on the kind of time it takes to produce these things.

The hard reality about branding is that it limits experimentation. Creativity can still come into play under certain conditions, but with limitations. Experimentation, however, is much more difficult. Imagine, to the dismay of thriller fans, Lee Child writing Jack Reacher: The Musical. Not sure that would please most of his fans. He might do an awesome job with it, good enough to attract anyone who likes a good musical (I myself don’t understand them, but that’s me). But the people who enjoyed Jack Reacher: The Musical may not enjoy The Midnight Line (the most recent Jack Reacher novel) quite as much. Even though Lee Child is a millionaire author with a millionaire brand, his ability to stretch that brand is still pretty limited, it seems.

So, one of the advantages of being an unknown is that I still have time to craft my brand and figure out who my core readers are. The disadvantage is that once I find that core, I’m probably stuck writing for them, and only them, unless I want to come up with a pen name and write all of my other stuff under that name even though I kinda like my regular name. I like seeing it on book covers, at any rate.

Then I think about writers who are successful with every book they write, like Carl Hiaasen, who has his weird Florida thrillers like Lucky You and Nature Girl, and his kids’ books like Hoot and Chomp, and I realize that they can still write in multiple genres and not lose an audience (with Hiaasen, we are talking adult thrillers vs. middle grade environmental stories), and that branding is a general idea and not a concrete rule. And then I remember that all of Hiaasen’s stories take place in Florida (pretty sure that’s true), and I’m back to thinking, oh….

Branding doesn’t scare me, though, because I see myself as a quirky writer who writes in the thriller and/or coming of age genres, and I have a few series books in the making or in mind that keep to these genres and styles closely, so finding my audience doesn’t have to be a challenge.

The problem I face, in reality, is that I just don’t know if I’m actually any good at this. People say I am, but those same people haven’t bought any of my e-books. They read snippets, or they’ll read printed manuscripts I happen to have with me when I see them, and they’ll say, “Hey, this is good.” But will they spend their money to support me? Very few have. And, that’s what makes me ask the question.

I’m at a point in my life where I have to start evaluating my resources for generating traffic, interest, and sales for my stories. That means figuring out where to cast my net of investments. I don’t really want to buy any more books or courses on the topic of success (or related fields), as those are just educational resources and not practical applications. I want to start spending it on the tools that will actually allow me to convert these casual travelers into readers and fans. That means getting an official website, and an official emailing list, and an official delivery system for bonuses to subscribers, all of which go beyond the scope and freeality (made-up word alert) of Drinking Café Latte at 1pm and its free WordPress host. Without a professional presence, I can’t expect to have readers take me seriously.

Investing in my future is scary because I don’t know if mine is the kind of work that people would want to pay money for or come back for seconds. I think it is, but I haven’t heard from any readers who agree. Doesn’t mean they aren’t out there, of course. One of the problems with having no official point of contact is that I can’t really know how people perceive the stories I write. I have no way of knowing how they feel about it, or if it’s even something they’d want to read. Investing in these tools of contact and advertisement is vital now.

There is a service that opened this week called Author Cats that would actually be helpful for my brand, if I had the $497 to spend on it between now and December 5th. If I wait until after, then I have to spend that each year. If I get it before then, I only have to spend that once. But, I still have to tie it into a website I own (which could cost me up to $25 a month), and link it to an outside mailing list I port in from elsewhere (which can also cost me a monthly fee if I go with anyone other than the unwieldy MailChimp). Is it worth it? Well, it doesn’t matter because my author career has so far prevented me from affording the tools that will help me make it better.

Brings me back to the question: Am I any good? Specifically, am I good enough to support these costs?

This is what every author struggles with, even those who have been doing it for a long time, and even those who have managed to attract a few fans. Every new work is a reset button waiting to happen. The poor opening of Justice League proves that even tried and true brands aren’t guaranteed success, at least not right away. Of course, critics say that the movie is made for fans and fans think it’s “pretty good.” I don’t know. I haven’t seen it myself, and I’m a fan of superhero movies. Batman V. Superman and Suicide Squad, while both enjoyably bad movies, have made me not care much about this franchise, at least not enough to spend $15 on the theater ticket and $22 on the Blu-ray in a few months. I’d rather just get the Blu-ray.

The question, then, I guess becomes, “What do readers want?”

I hope my answer to that question is both true and proves profitable soon. I have stories in the works that I want to share, and stories past that I’m updating for 2017-2018, and I want to start adding price tags to each of them in the next month or two.

But more on that later.

For this point in time, I’m still doing what I can to tell a good story, and then follow that up with another good story. That’s the best I can do for today.

That said, I finished NaNoWriMo at nearly 34,000 words, and I’m working on a Christmas story that I started last year (and had intended to finish, but couldn’t due to reasons I’ve since forgotten), and hope to release it in time for Christmas this year. I’ll talk more about both my NaNoWriMo and Christmas stories soon. I think they’ll be good.

P.S. I will be creating my mailing list soon, with or without an official website, so if you would like to receive a more focused letter about writing topics, book topics, reviews, and offers, including freebies and exclusive freebies, please send me a private message at zippywings[at]hotmail[dotcom] with the subject line “Put me on your mailing list, please,” or something similar, and I’ll add you to the list. I want to send the first newsletter out around the third week in January. The free stuff will have to come later, as I still need to create a delivery system and a plan. Again, more on that later.

Cover Image: Pixabay

Rush to Preorder: Write at Your Own Risk…er…Pace, Part 3

Missed a part? Play catchup here.

“Rush to Preorder”

In August 2015, I gave my novel, The Computer Nerd, a preorder date for October 20, 2015, the day before Back to the Future Day. Then I started to write it, or add to its existing short story form, rather. I thought this was a good idea. I was on such a hot streak that I thought two months was plenty of time to produce a great title. I thought wrong.

I had just finished and uploaded the revised version of The Celebration of Johnny’s Yellow Rubber Ducky, a novelette that I’d written as a simple short story years earlier (and am currently in the process of revising again to include more story and less fable, but more on that another time), and because I was trying to keep my release momentum up to one new title a month, it was time to get my next e-book title in motion. I was planning on revising and releasing the short story version of The Computer Nerd, which was only about 6000 words and ended with the protagonist taking a chance on his wife not murdering him in his sleep by going to bed with her, but I decided rather quickly that the story was just a first act and really needed more. So, by the second week of August, I ditched my progress on Teenage American Dream, which was supposed to be my next title at the time, and went to work crafting a novel out of that single-act short story. By September 9, 2015, I finished the first draft of the complete novel, and I was happy with it.

I’d set the preorder date for October 20th, because I thought that would give me plenty of time to revise it and get enough beta readers to tell me how to make it better, even though setting a preorder for October 20th meant I’d actually have to have the whole thing done and uploaded by October 10th. But I couldn’t get the beta readers I wanted even though I asked. I got one reader and two advisors for certain moments in the story to cover my every question. Hardly enough feedback to tell whether the story truly worked, or if it was even any good. Had I given myself, say, six months, I might’ve gotten more feedback, or even given myself enough time away from the story that I could read it with greater objectivity and see for myself what works and what doesn’t. Had I given myself that kind of time, or even a year, I’d have been able to learn enough about editing for genre that I could clearly see what was off about the story and worked to fix it before anyone in the public eye would ever see it.

But I didn’t do that. I obsess over most of my stories, which is evidenced by the fact that I keep going back to stories I’ve written more than ten years ago to see if I can improve them, but I didn’t give myself time to obsess over The Computer Nerd. In fact, as I write this two years later, I still don’t know if my ideas for improvement are actually good enough to make it worth public attention even now. All I know is that my plans for its revision are better than what I actually published in October 2015, as a preorder, in an attempt to publish something new every month.

In Part 1 of this unintended series (I thought I would tell this story in one part, not three), I mentioned my plan to rerelease this story with new content and a new title. This is why the planned update for a “finished” novel that people have bought on Amazon or downloaded for free at Smashwords during promotion seasons. I rushed the current version without giving myself enough time to really let it sit with me. I rarely rush through anything without giving myself adequate time to meditate on its details and fix whatever doesn’t work. But the conventions of indie publishing pushed me in ways I wasn’t ready for, and I broke my own personal conventions (and convictions) to see how the story would perform in the marketplace. The result of that performance was poor to say the least. I had no sales at Smashwords or its affiliates, short of a couple hundred free downloads during my I-no-longer-care phase, which aren’t sales, and may not even be reads, and only a couple on Amazon, the first of which yielded a one-star review. The print book never sold. As of this writing, I have the only print copy in existence, and I don’t get far into reading it without cringing. It’s not bad, but I know I can do better.

I intend to do better.

And I wish to do so by giving it a new identity, hence its retitle to Gone from the Happy Place. I want to make sure that readers get the story they deserve and not the one I felt obligated to rush out the door. I still have logistical questions to answer, like whether or not I want to change the opening, or even scrap the original first scene (my gut says yes), but I also have to consider conventional rules for its genre and figure out how best to incorporate those ingredients that the current version lacks, like, say, adding a new character who complicates everybody’s relationship to each other by simply being in the same room as they (because she’s trying to arrest two of the three characters while stealing the third away as a romantic interest even though he’s married to one of the two she’s trying to arrest, and you get the idea…spoiler alert).

The end result of this tale is that each of my stories are now under scrutiny, and some, like Gutter Child, as much as I like their current versions, still need more to become competitive in the marketplace. I can’t save every story or turn them all into blockbusters. But I can still do my best to give each one a proper foot forward, and that’s why I no longer wish to rush anything I write, even those stories I need to rewrite. Gone from the Happy Place is “finished” already; at the same time, I haven’t actually begun the version that will earn its new name, and I won’t start it until I’m satisfied with my rewrites for The Celebration of Johnny’s Yellow Rubber Ducky, Shell Out, and whatever else needs my attention. And even when I do finish it, I won’t release it until I can get proper marketing in its fuel tank. I want to have a better launch for its next version.

So, if you’re wondering why my publishing pace has suddenly slowed to a crawl, or why I’ve produced nothing commercially since May 2016, that’s why. I believe in quality over speed. I ignored it in 2015. I won’t do that again. It’s the same reason I don’t blog all of the time. I’d rather spend my writing on novels than on lectures.

But thanks for reading this all the same! Please come back. Next time I’ll write about…er…stuff, I guess. You won’t want to miss it!

Note: You can find links to most of the books mentioned in this series as thumbnail images to the right. If you’re reading this on your phone, you can find the links at the top. Alternatively, you can wait until I release the revisions and just subscribe to this blog for updates instead.

Please be sure to subscribe to Drinking Café Latte at 1pm to receive alerts when new posts go live. The handy blue subscription button is located at the bottom of this page.

Cover image by Pixabay

The Experts Aren’t Always Right: Write at Your Own Risk…er…Pace, Part 2

Missed Part One? Play catchup here.

“The Experts Aren’t Always Right”

As an independent author, when it comes to writing and selling books, I have to take matters into my own hands. As much as I would love to have someone else handle my marketing, cover design, copywriting, actual writing, etc., I don’t have that luxury. If I want people to read my stories, I have to get the word out on my own, or convince others to help me by convincing them that what I have to share is worth reading. And to convince them to read my work, I have to market to them, which means, ultimately, the cycle is unavoidable, and I’m responsible for getting the word out regardless, help or not. If it’s near impossible to get any reader interested in reading my work, then it’s even more nearly impossible to get them to market for me. If I don’t do it myself, it won’t get done, and the book will undoubtedly flop.

But even if I do get readers, and even if I can convince a few of them to help me get even more readers, it doesn’t mean my career is set and ready to launch. I also have to figure out how to get and retain fans, which is even more nearly impossible than the even more nearly impossible task of getting a support system to help me find those fans.

But nearly impossible isn’t the same as impossible. Fortunately, impossible is a dead adjective in independent publishing. Okay, more like an animated corpse that seems lifelike. But it’s still dead.

Through traditional publishing, authors have a chance to get their books displayed on a shelf at a bookstore, and by proxy, open an avenue for exposure that indie authors often don’t have. This doesn’t necessarily improve the author’s chances at discovery, as any book that’s displayed with the spine out is no more likely to get discovered than a specific crack in a sidewalk in the heart of a beautiful park would get discovered. But even shy people can discover that crack in a sidewalk if the alternative is to make eye contact with other people, so at least it’s an extra opportunity.

For an independent author, that chance for discovery is almost entirely limited to marketing, whether via e-mail, or word-of-mouth, or blast system like Bookbub or Instafreebie, which tends to succeed only when the author already has a following or fat marketing account and strong copywriting and cover design, and getting a sale through that market or discovery is dependent on whether or not the moon passes by the sun at the precise time a chicken crows while a dog pees on its head, which is, to say, not easy.

And that’s just for one book. What happens when the independent author writes another one? How many times does the moon eclipse the sun? (At the time of this writing, the total eclipse is scheduled to begin in Oregon and proceed through the heart of the United States and into South Carolina in a few hours, so, timely! But by the time this goes live, it’ll be long gone, so ha ha, you gotta wait another 18 months for the next one! But I digress.)

Because it can be difficult to build an audience, and even more difficult to retain one, independent authors are often encouraged to write books quickly (one every month or two) to earn enough income to write full-time. And this is assuming they have at least 3000 e-mail list subscribers who are ready and willing to buy every book the independent author writes, or tens of thousands of subscribers that can balance the odds enough to glean about 3000 loyal readers from the list. With the average $2.99 e-book earning its author 70% of its sales, 3000 loyal readers can earn him over $6000 a book. And that’s great…if he can pop out a new book every couple of months on average.

Traditional authors can’t do that because the industry takes about 18 months to contract and release a book via publisher (the length of time you’ll have to wait for the next total eclipse to happen after today, August 21, 2017, aka the day I’m writing this post, not necessarily the day I’m posting it). But independent authors can release books as quickly as they can write them, which is awesome for anyone who writes quickly and cleanly and doesn’t mind ignoring his loved ones most days.

The key idea here being how quickly one can write, edit, market, and release a full-length book of about 200 or more pages (50,000 words or more) and still be good enough to keep the reader coming back for more. Is one-to-two months for each book really long enough?

I guess it could be. Ian Fleming wrote the James Bond novels in the summers he spent at Goldeneye, his home in the Caribbean (Jamaica, I believe), and spent the rest of the year working as a real spy, leaving his publishers to take care of the rest. That’s about two months per book for his part. I don’t know if he had to do anything more than just write the books. But even still, at that rate, he produced just one book a year. You could say he spent the other ten months researching.

I’d argue that producing a new book every one or two months is beneficial for keeping readers’ attention, but it may also be too much for those who feel oversaturated by reading books only from a particular author who, for some reason, is more prolific than even James Patterson or Stephen King. Ian Fleming had a dedicated readership, and even though it took him just two months to write each novel, it took about a year for his readers to get each one. In spite of the gap between stories, they came back anyway. They had other authors they could read in the meantime.

Indie authors don’t have to wait a year to get a book they’ve spent two months writing into their readers’ hands. But is that a good thing? I have authors I’m subscribed to that I still haven’t read because I simply can’t keep up with their pacing. It seems like every time I think about starting one of their freebies, they’re pitching me a new book. I’m not ready for it yet! Of course, it’s not their fault I’m not ready for it yet. I’ve just got so much else to read. Maybe a year between releases isn’t so bad. But, for the indie author, a year between releases is the same as starving. Seems like neither party really wins here.

I don’t know how involved Ian Fleming got with his books after he submitted them to the publisher, and it may be that two months dedicated to his author career was plenty, but independent authors don’t have the luxury to stop at the writing process or spend two months a year on a single book. They have to maintain the editing process, as well, and that can cost time and money. If an editor charges between $1000 and $2000, for example, then that reduces the author’s $6000 in sales profit to just $4000. And that’s not including cover design costs ($300 on average), marketing services (conditional, but probably more than $100 and upwards to about $600), and any subscriptions to web hosting or e-mail list providers ($100 a month or more), and now the author is down to earning an ROI of about $3000 or less for his book, and that’s assuming he’s grossing $6000, and if it took him two months to produce that book from zero to hero, then he’s earning about $1500 a month as an author, which is about what I make tutoring college students how to write.

It’s not a lot when you crunch the numbers. And it takes a long frickin’ time to get enough subscribers and fans to produce those kinds of numbers in the first place.

Now, these are estimated costs based on research and not based on experience. In contrast, based on experience, each book earns about $3 a year. This is without a mailing list, or marketing system, or editing service, and so on. This is based simply on writing and uploading a book to Amazon or Smashwords and crossing my fingers (what all writers wish they could do successfully) and seeing what happens. This is based on zero reviews, or a three-star average thanks to a one-star review cancelling out a five-star review, and, while I’m at it, wishing upon a star.

And that three-star average is based on cranking out a book in two months without editing, marketing, or having any real beta reading support, save for a single reader who says the book is “pretty good,” which isn’t the same as saying the book is “freaking amazing.”

It’s also based on beating a preorder deadline on the advice of experts who say preorders increase first-day sales and that preorders should be given to all books. No, I’m gonna have to disagree here. Preorders are yet another marketing stage for increasing exposure on a title that needs marketing to get that exposure, but it’s only helpful if the author produces a book that readers would actually want to read, which usually requires something called quality, which is hard to achieve on two months’ worth of writing, marketing, etc. I’ll cover that in more detail tomorrow.

But everything about writing and publishing independently comes down to costs, both in money and time, and neither produces guarantees for success, even though more of each increases the odds.

Now, there are things in my life I wish I could reset like a videogame, most of them having to do with career choices or women, but I don’t regret giving independent publishing a chance. What I do regret is rushing through my titles in order to match the speed that some authors claim they need to produce their own success. It’s that regret that has led me to the decision to otherwise disown the current version of my novel, The Computer Nerd, and seek to revise and release the story under a new title, and to do so at the pace I need to make it worth buying and reading. This isn’t to say that it’s bad in its current form, mind you. But it is to say that it needs better.

More on that tomorrow.

Please be sure to subscribe to Drinking Café Latte at 1pm to receive alerts when new posts go live. The handy blue subscription button is located at the bottom of this page.

Cover image by Pixabay

Public Revision: Write at Your Own Risk…er…Pace, Part 1

Would you like to go back in time a few years and redo something you screwed up? Or maybe just a few days? Or even this morning, perhaps? If you could do it all over again, would you refuse that job offer, or decide not to date that person (or marry them), or make that investment in that swamp that was supposed to be the home of the next big mall but to this day remains a swamp? If given the chance, would you have decided against erecting that statue of a controversial figure to our national history?

We all fantasize about correcting the bad choices we’ve made in life, but rarely can we ever do anything but forge ahead and hopefully make better decisions the next time we’re faced with something similar.

In videogames, we see this fantasy realized in two places:

  1. Most games come with a reset button of some kind. We make a mistake in the game, we turn it off, we reload from our last save, and we try again but tackle the problem differently and see if that earns us better results.
  2. Game developers who release a bad or buggy game have many opportunities (if finances allow) to patch it before their clientele finishes lighting up the pitchforks, as long as they remain in communication with their fans and customers that improvements are coming. In this way, they can turn a bad game into a great one, if they pour in the time, money, and love to see it through.

Okay, three places:

  1. In the case of old or poorly executed games, creators can remake their games with better technology and/or better ideas, and anyone who appreciates the idea behind the original may be onboard for trying out the new version. Take a look at SimCity for example…

Or don’t; your choice.

It’s the perfect medium to work with because gamers are the most forgiving people on earth…at least it could seem that way as long as you ignore the flames they fan on gaming forums (especially on Steam) or if you constantly update your game, preferably weekly, even after you’ve released the final version of the final version of the version that jumped the shark because people keep demanding updates when the game has outlived its need for updates and you just want to get on with the sequel or a new property already, but can’t because those ingrates won’t leave you alone about adding that stupid feature where the hero blinks when you press the mouse button three times while upside down because real heroes blink and your game sucks if the hero doesn’t blink and you said that the hero would blink way back when you announced the game was coming and foolishly published your wish list of features as a motivation or goal for yourself, which included the possibility of having the hero blink at the click of the mouse, as if you were making promises to the people to implement these features when you really intended to implement them only if time and money permitted and that anyone who trusted this wish list to double as your infallibly planned features list would inevitably have their hearts broken, and as a result cry out to the masses that you’re a fraud who only cares about grabbing cash and couldn’t give a crap about releasing a quality or finished product to everyone who deserves the game that they want because they spent a whopping five bucks on it, dangit, and demand to get their every penny’s worth! See, it’s the perfect medium.

But books and movies don’t get the same love, it seems. Or do they???

I can’t speak much for movies, as I’m neither a filmmaker, nor am I in the loop with filmmakers, and the only time I ever see a movie “revised” after its theatrical release is when it goes to DVD or Blu-Ray as a director’s cut. But books are becoming friendlier as a medium for post-release revisions, and I think readers may even be at a point where they’re ready to accept it.

Okay, I don’t actually know if that’s true, but it should be. Here’s why.

Remember The Hobbit by J.R.R Tolkien? Have you read it? It’s, in short, a brilliant fantasy novel that jumpstarted the fantasy craze that continues today, eighty-five years after its publication. It’s a tightly-written children’s book about hobbits, dwarves, elves, trolls, adventures, wizards, and kings, told in a sing-song, fable kind of way, mixed with rhymes, riddles, and rendezvous with fate that captivates the imagination of any of its readers. But did you know that, according the video interviews by Peter Jackson, Tolkien had plans to revise it? After the success of Lord of the Rings, he decided he would write a revision to The Hobbit to better tie the two stories together thematically and theatrically (sounds better than plotrically, so, you know), which, to me, sounds like a worthy plan. If you suffered through The Hobbit movie trilogy (I have, and I’m a better man for it), you’ll get an idea what the rewrite could’ve been like, as Peter Jackson, the director of both Middle Earth trilogies, took Tolkien’s notes about the planned revision (that he clearly never finished) and filmed that, according to the documentaries that come with the films, which are worth watching, even if you don’t care for the movies themselves. Whether that revision would’ve been better or not remains to be seen, but after the success of Lord of the Rings, both in book and movie forms, it stands to reason that readers, whether they’d like it or hate it, would’ve been willing to give it a shot.

And that’s a fair assessment, as we give movie adaptations of books a chance all the time. Sometimes, in the case of movies like Silence of the Lambs and Silver Linings Playbook, these adaptations work. Sometimes, like in the case of The Running Man, the movie even improves on the book. Revising an already published work is not a bad thing, nor should it be a problem, especially in today’s world where e-books are biting off a piece of the reading market.

To revise is to sand off the burrs that mar the otherwise perfectly sculpted image, and reshape that statue of Mr. Controversial into one that looks more like Miss Congeniality, and that revision can happen at any time, even decades after the first version originally went live. The goal is to make sure the new version is better than the old one, and to make sure the end result won’t piss anyone off or cause a riot in the streets.

Having said that, tomorrow I would like to move toward a discussion about my book The Computer Nerd, and why I think it’s important to write and release a revised version, retitled Gone from the Happy Place, and why you should be happy that I’m doing so. I’ll begin by discussing the nature of independent publishing and why it’s a tough business. Hope you’ll come back for it.

Please be sure to subscribe to Drinking Café Latte at 1pm to receive alerts when new posts go live. The handy blue subscription button is located at the bottom of this page.

Cover Image by Pixabay

Bonus: In Other Programming (Software) (The Marketing Author 001, Part 13)

Missed an article from this series? Look for it here.

“Bonus: In Other Programming (Software)”

Welcome back to The Marketing Author 001. This week I’m giving you a bonus chapter, which will cover some important software decisions you’ll want to make as you begin you’re indie author hobby…er, career. You won’t need them all, but you should probably consider getting them all, or similar programs, if you want to maximize your potential.

Microsoft Word:

You probably have this item already. It’s the world’s premier word processor. You probably wrote all of your English essays on it. I’m using it to type this sentence. It’s Microsoft Word. You should just have it. It’s very powerful. I shouldn’t have to explain it to you. If I do, you probably shouldn’t become a writer. This is your chance to flee! Really, why don’t you have Microsoft Word yet? Is it still 1990 where you live?

Microsoft Excel:

You probably have this program, too. (Most people have the core Microsoft products, Word, Excel, One Note, PowerPoint, etc. on their computers.) Let me just offer a shortcut here: All of Microsoft’s Office products are useful for one reason or another. One Note is good for keeping all of your thoughts in one place. PowerPoint is good if you want to build an online presentation to promote your product or build a course that will get people interested in what you have to say. But what about Excel? Why would a writer need to worry about Excel? Simple. You need Excel to keep track of your sales or downloads so you can see how well your titles perform (and what changes to metadata or cover images might do to improve those sales). Here’s what my sales looked like in November 2015.

Cool, huh? Okay, those are pretty much all free downloads. But the important thing is that I can see how each book does against the other. You want Excel as part of your author toolbox if you want to keep good records and track performance, especially since most of your hosting sites, like Smashwords, will only display stats over a certain length of time.

Scrivener:

Official Website

author marketing 001 - scrivener

You want Microsoft Office for your piecemeal work, but Scrivener is the Mercedes of the writing world, and for writers, it’s the thing most likely to replace Word as the writer’s best friend. It’s got a high learning curve, but through practice or via paid courses, you can discover just how great Scrivener is for any author and why you should have it on your computer, even if you’re a casual hobbyist writer who just wants to journal.

It’s a writing tool. It’s an organizational tool. It’s a digital notebook. It’s an idea farm. It’s a research hub. It’s basically all of Microsoft Office’s programs compiled into a single program, and each “file” is actually a “project file” that stores all relevant information into a story file via folders and special categories. It’s also about 10% of Microsoft Office’s price tag, and it provides a 30-day trial if you’re not sure.

But give it a few minutes and you’ll be sure. It’s gradually replacing Microsoft Office as the go-to for writers.

Note: The Mac version has features the Windows version doesn’t offer.

Editor:

Official Website

author marketing 001 - editor

Disclaimer: I have this program, but I haven’t used it in years. That said, the reason it’s on this list is because I still think it’s useful, especially if your power of language or ability to spot grammatical or repetition problems is weak. I’ve gotten pretty good at spotting problems at the local level, which is why I don’t really use it anymore, but this program has once upon a time helped me spot a page one problem with punctuation that I must’ve overlooked twenty times, which is something I never would’ve done, even in thirty or forty revisions. I had become too accustomed to ignoring that particular problem. That reason alone keeps me loyally recommending it to anyone who needs an extra boost in spotting problems, even if I don’t use it much for myself.

It should be noted that Editor is a reporting tool, not a fixing tool. Its creator is an Ivy League English professor who wrote the program to assist writers in making wise style choices, not to override their writing, like what Word might try to do. It reminds writers that no program can know all connotations in grammar. It can only make an educated guess about your usage and that you, the writer, should still know grammar.

It’s also the only editing program I know that looks for clichés, repetition, and comes with a few dictionaries, like a rhyming dictionary if I recall correctly.

The only thing I don’t like is the interface. It’s pretty raw.

KDP Rocket:

Official Website

Part of the importance of marketing is knowing how to locate effective keywords that can increase exposure or interest in your book. This program, which I just bought recently, will go to a subscription model soon, so I’d get it ASAP if you want it, as it’s still sold for a one-time only fee of $97, but its job is to report the top performing books at Amazon in that particular category or keyword you choose so that you can make an informed decision about the keywords you apply to your book. For example, I learned that my keyword for The Computer Nerd, “marital thriller,” is pretty good, while my keyword for “computer nerd” kinda sucks for a psychological thriller (though it wouldn’t be so bad if I were writing a book about programming). The things we learn when we research.

Results for keyword “marital thriller”:

Results for keyword “computer nerd”:

You can alternatively find separate programs like KDSpy and Kindle Samurai to do similar functions for less money, but the nice thing about KDP Rocket is that it does everything these other programs do, but in one place, and it does it better in my opinion.

Adobe Digital Editions:

Official Website

author marketing 001 - adobe editions

This is not essential but still highly recommended, as this program will allow you to read .epubs right on your desktop. If you’re writing an e-book and you want to see how your story will translate, this program will help you see that translation. It’s kind of like tasting the batter before you commit to finalizing the cake. You want to know that you’re about to produce and distribute a quality product and Adobe Digital Editions can help you see what your readers will see.

Amazon Kindle (Desktop App):

Official Website

author marketing 001 - kindle

Ditto as above, but for .mobi files used on the Kindle platform.

WordPress:

If you want to blog, this is probably the best platform for it. You’re reading this post via WordPress. That’s how good it is. I don’t really want to talk about something you can clearly see for yourself. But having a blog is a great way to talk to people so that you don’t have to waste your life on Facebook. Plus, you’re more likely to reach your subscribers through WordPress than you are on your friends list, as Facebook requires you to pay lots and lots of money to promote your posts. That’s how they stay afloat.

And so on.

So that covers this week’s bonus chapter. If you have a program you like using, talk about it in the comments below.

Thanks for joining me on this beginner’s journey into independent authoring and marketing. Be sure to tell me how your marketing adventures pan out as it happens. I’m sure I’ll blog about mine soon enough.

I hope to launch a new series soon about books on writing, so stay tuned for that.

Please be sure to subscribe to Drinking Café Latte at 1pm to receive alerts when new posts go live. The handy blue subscription button is located at the bottom of this page.

A Fine Captain Doesn’t Sit on the Beach with Cocktails in Hand (The Marketing Author 001, Part 12)

Missed an article from this series? Look for it here.

“A Fine Captain Doesn’t Sit on the Beach with Cocktails in Hand”

By now, you should be an expert at getting your book discovered by the masses, and by “expert,” I mean “have some inkling on what to do now.” And if you don’t, that’s cool. This series hasn’t been about turning you into an actual expert, but about putting you on the path that will help you figure out how to become an expert.

I know; after twelve installments of this series, you probably expected me to show you how to become an expert. If that’s the case, have you not been reading my words? I’m still learning this stuff, too. I just know where to look now, whereas I had no idea when I first started. My goal has been to help you prepare for the journey, much like a parent might prepare his kid for college. It’s still up to the kid to learn something at college. Mom and Dad just need to hand you a check and say, “You can do it, Bubba.”

And that’s what I want say to you. You can do it, Bubba. But, I’m not going to hand you a check. If you’ve been keeping up with my blogs, you’ll know that I made less than $10 in book sales since May 2015. You’ll also know that I still don’t have the money to launch the necessary materials I need to get my marketing started, hence my reasons for now actually taking a chance on the lessons I’ve learned. Remember, I spent about $1000 just learning this stuff. Doesn’t leave me with much to practice with. Hopefully, you’ll spend less so that you’ll have more for marketing. Then you can show me a thing or two about what you’ve learned out there in that wild west of e-book indie publishing.

At the end of the day, however, simply having the right attitude isn’t enough, and that’s where you can push ahead of me in this journey. Learning is one thing, but doing the work is another, and we all have to do the work if we want to find the success. That means writing the books. But it also means finding the appropriate cover artists (and learning what types of covers work with what types of genres); it also means finding a sufficient editor or the right beta readers; it also means picking the right platforms (Amazon, Smashwords, Ingram, etc.), deciding whether or not to do a paperback, etc. It means not just imagining the mountain moving. It means telling it to move, or pushing it. Just do more than sit there admiring the Corona in your hand as you ponder how nice it would be if you could sell $3000 in books this month.

Sooner or later, if what we’ve written is any good, we can find some amount of success. How much, I suppose, depends on how much we commit to the process of marketing it.

And that ends the core message of The Marketing Author 001. I do, however, have a bonus part planned for next week, which will cover some software you might want to invest in to make the most of your author journey. Come back for the final installment then.

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You’re Smart, but They’re More Experienced (The Marketing Author 001, Part 11)

Missed an article from this series? Look for it here.

“You’re Smart, but They’re More Experienced”

Okay, so I had put this series on hold because nobody was reading it, and with so much else on my mind at the time of the last post, I didn’t want to commit myself to something nobody was showing interest in. But, almost four months have passed, and I really hate leaving things unfinished. So, here we go with the beginning of the end of The Marketing Author 001! Hopefully you’re reading it.

This week we’ll talk about the experts you might find who can help you become a better independent author.

Let me begin by saying that nobody should be so independent that he or she does everything alone. This is true about editing, true about marketing, and even true about writing. Just as we need feedback on the things we write, we need guidance on developing the best plans for our writing future. This is where the experts come into play.

Now, when I say “experts,” I mean people who have done something right more than once and have built a successful author career as a result. Not only that, but I also refer to those who have special skills, like cover design, or marketing tricks they’ve tested again and again, like using Amazon Marketing Services to their advantage or leveraging freebies to grow their mailing lists.

You’ll know them by their similar procedures and information, their commercial makeup, if you will, much like a vanity press that pimps out its many, many subsidiaries. They all form their own little networks, and when you find one, there’s a good chance you’ll find them all. That’s how I learned marketing (and how I’m still learning ways to put it into practice). That’s also how I learned about the pros and cons of going down the rabbit hole of marketing research. I’ve spent about $1000 in the last year trying to learn this stuff, and if you know me, you’ll know that I don’t have much extra money to spend on average, pretty much ever.

But it’s $1000 well-spent, as my knowledge of marketing is stronger now than it was when I started my e-book indie publishing journey. And now I know where to look for answers to those questions I didn’t think I had to ask. I’m even beginning to understand who the good ones are and who might be just a tad unrealistic in their enthusiasm (or perhaps a tad lucky in their success).

It isn’t just about whom you know, but what you know about what they’re selling. And they’re all selling something, often at $497 or higher. And much of what they sell overlaps with the information that others like them are also selling, and they all sell it the same way, by giving you a free PDF or introductory video to their courses, by giving you a live training event running about 90 minutes, complete with questions and answers at the end, by giving you about five days to make a decision about the upsell, the premium course on how to build an email list, or write copy that sells, or design the perfect book cover, etc.

It can get very expensive if you’re not careful. But the tradeoff is good information. Most of these people come from marketing backgrounds, or something that’s related to the information they’re selling today. Some of them just “fell into it,” but they figured out how to make it work well, and now they’re in the business of sharing that info.

It’s an important road to explore, as their knowledge is well-founded. But, be careful with the numbers they project. Most, if not all, will never promise you success. They will generally make the claim that their systems (a shared system, it seems, as most of them say the same general things about book marketing) worked for them, even though it may not work as well for you (though, it probably will, as it works for most everyone who applied the EXACT systems they use). But, it’s also important to know that the numbers they project are often paired with numbers they get from other sources related to their business, like selling courses, for example. For those of us who just care about books, which is often the case for us fiction writers, we should expect a much lower number in our dollar returns than the many “experts” who, you’ll find, are predominantly successful, or have generated the seeds of success, through their nonfiction titles that begin with an odd number and end with the solution to a problem, like 51 Ways to Turn Celery into a Useful Vegetable, for example, or through their supplemental businesses related to the product, like a premium course on how to make the most of your celery sticks through 12 videos you can access for life, as long as you pay $197 in the next five days.

If you enter the search for experts with this in mind, then you should be well-armed and ready for information-gathering without busting your bank account too badly.

Remember that the information you find is going to be similar to the information you’ll find here or there. The difference is in the delivery, and in some cases, the focus. It’s a good idea to go for the general marketing courses first, and if you can afford them, take the more specialized courses later. Anything that costs you more than $997 is probably too much, as you could probably get similar information at Udemy for $10 and not miss a thing. The course you choose should depend on the instructor offering the course, taking into consideration his or her reputation, path to success, and ability to retain success. A simple way to check on that last one is to use a program like KDSpy or KDP Rocket and look at the financial reports they’re generating. It probably won’t show you paperback sales (I’d have to search the Internet for a program that can report paperback sales), but you’ll at least get an idea how well they’re performing in the e-book department at Amazon, the company with nearly 70% of the market share, and a decent indicator of how the average author is doing across all platforms.

It also helps to know that the course instructors (or “experts”) run sales on their courses and add bonuses during new launches every few months, so if you go through the funnel, but find that at the point of signing up for the premium course you don’t have the money, don’t fret it. As Alinka Rutkowska, the instructor of Author Remake (the course I decided to buy last March), told me, there will always be another course around the corner. Just do what you have to, to give you and your book the best chance it can get at success. That’s something I agree with, and that’s why I keep doing what I can to learn from the experts. If you want to prevent any flailing in the water during your author career, I’d suggest seeking out these experts, too.

Here are a few sites I recommend checking out and subscribing to if you want to get more knowledgeable about succeeding as an indie author. This is just a small handful in a vast trove of informants, and most of them will lead you to other gurus who are sufficient guides in this crazy infant wild west of e-book and indie authorship. Take a look. Give them a chance. And explore!

Goins Writer

The Story Grid

CreativIndie

Book Marketing Tools

The Book Designer

Next week, I’m just going to motivate you. I like writing, and I think everyone should do it. Publishing your work for all the world to see is simply a bonus. And, yes, I do mean next week, not four months from now.

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Plan to Succeed, Be Ready to Fail, Then Go Ahead and Succeed (The Marketing Author 001, Part 10)

Missed an article from this series? Look for it here.

“Plan to Succeed, Be Ready to Fail, Then Go Ahead and Succeed”

Life is a nut.

There’s no joke or punchline here. Life is a nut. You can have the most perfect plan in the world, perfectly orchestrated, perfectly prepared, perfectly funded, and life will still find a way to intervene on its own behalf to do whatever it can to push your plan into a wall at 900 miles an hour because life has to dip its hands into everything perfect and mess it up because life is also a jerk. It’s a lot like a Batman villain. Just when you think you have some sense of control (Batman), you lose it because life has other crazy disturbing plans, which may include laughing in your face or watching the world burn (Joker).

Is this something you recognize? Have you had something planned, something that would change your life for the better even, just to watch it come crashing down because you can control only some of the factors involved? If the answer is no, then congratulations, you have no ambition or vision. And, if you have neither, then you have no need to read further. You are in a safe space, and nobody likes you.

Life didn’t become a nut by obeying your will or granting your wishes. It became a nut the moment man thought he could improve upon perfection then eternally messed up the order of what perfection is. Life became a nut because when life has order (perfection), it doesn’t need to fill any holes with incompatible plans. And life would never have such a thing! Not these days!

When we set out to write a book, we have big plans in mind. Writing the book is part of the plan, sure, but so is getting it out to the public. We imagine sales upon sales rolling in, growing for us a massive passive income that can sustain our appetites for weeks, months, or even days! We think every word will translate to “wow,” and every period will be akin to the stroke of a gong, filled with such bravado, such resonance that the whole world must hear it.

But no, our periods will get squashed by life’s big nut sack with the rest of our dreams. It’s the order of things today.

Launching a book presents the same problems. We can set up a preorder and still come out with zero sales. We can host a giveaway, and still lose all of our newly interested participants the moment the prize is drawn and all but one person loses. We can build our email lists over time and never crack 10 subscribers. We can spend hundreds of dollars on promotions, hundreds more on covers, copywriting, and editing, and still fail to sell more than a handful of copies at launch.

Life is a nut.

But we can stand up to it.

We have to be ready to fail at anything we do, especially in marketing and writing, but only because it strengthens our resolve to continue; because, at some point in this journey, we’ll figure out how to outsmart life. At some point, we’ll develop the knowledge, skill, endurance, drive, or random luck to find success.

And success is a lot like blood. When we taste it, we become ravenous for it. Then we start making life listen. Then we find our rhythm and learn how to dodge the wall that life is driving us toward at 900 miles per hour.

Yes, we have to be ready to fail at anything, but we should still plan to succeed. No plan is perfect, but even imperfect plans can reach a happy resolution, as long as the people enacting them don’t give up on them, instead making changes as needed. The reason the most successful people become successful is because they know life will try to screw them over, and they know that they will fail before they succeed, and they will develop a thick enough skin to drive them forward even when failure tries to drive them back. They won’t back down in fear. They won’t give up on their prayers. They will keep fighting for what they believe in, even if the opposition keeps knocking them down. Eventually, the opposition will tire of their persistence and back down. Eventually, life will throw down a peace offering and say, “Okay, you win.”

Remember, Batman defeats the Joker in the end. Usually.

Yes, life sucks, but don’t give up on it. If you want people to read your book, learn those marketing tips that so many successful people before you have learned and then take a chance on releasing it. You won’t reach everyone, but you can use your experience to reach someone. It’s a lot like meeting the person of your dreams. The first step when you meet them is to say hello. Life rarely botches that part up. Usually.

But even if it does, you can try again next time. Make sure there will be a next time.

Next week will be about instructors. Maybe you’ll read that one, too?

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