Tag Archives: independent publishing

Publishing with Google Play Books

This week, I’ve uploaded a five-part series about getting your e-book onto Google Play Books. I’ve used my e-book Shell Out as an example. I cover how to prepare an EPUB, a basic but pleasant PDF, and a fancy PDF that makes eyes happy, as well as cover how to get the book onto Google and what the results will look like once it’s online.

Here is the series and episode summary, along with resource links and action checklists. Enjoy.

Series Description:

Now that Google Play Books has reopened its service to all independent publishers, it’s a good idea to publish your books there and expand your audience reach. But how do you do that? This five-part series will walk you through the basic steps to get up and running.

Google Play Books Partner Center

Part 1: Using Calibre to Prepare Your Google Play Books E-Book

(Video Link)

Episode Description:

Google Play Books requires at least one of two formats to get your e-book online and available for consumption: EPUB and PDF. It recommends you upload both. Part 1 of the “Publishing with Google Play Books Series” covers the basics for getting an EPUB ready for the service, using a free EPUB creation tool, Calibre.

Note: This episode covers the simplest method for getting an EPUB built on Calibre and ready for Google Play Books. You’ll need to learn CSS and HTML to develop a more specialized or attractive EPUB file, which this video will not cover. I’ve listed two great resources below to help you take these basics to the professional-level.

Resources:

Calibre Web Page

Calibre User Manual

The Book Designer Guest Writer, David Kudler

The eBook Design and Development Guide by Paul Salvette

Checklist:

  1. Convert source document to DOCX format.
  2. Check and fix broken bookmarks.
  3. Delete drop caps unless you know how to format them properly for EPUB.
  4. Optional: Convert Small Caps to All Caps to ensure all e-readers show compatible formatting (but don’t do this for section headings—just words that characters “see”).
  5. Download Calibre (See Resources for Web link).
  6. Create blank EPUB file.
  7. Fill in title, author name, and whatever else you think is important.
  8. Select proper JPEG image for cover.
  9. Check document conversion attributes.
  10. Check EPUB file type (2 or 3).
  11. Verify table of contents.
  12. Validate external links.
  13. Open file in e-reader to check conversion state (“Click to Path”).
  14. Upload to Google Play Books if happy with results; fix HTML, CSS, or content errors if not.

Part 2: Quick but Effective PDF Formatting for Google Play Books

(Video Link)

Episode Description:

Google Play Books requires at least one of two formats to get your e-book online and available for consumption: EPUB and PDF. It recommends you upload both. Part 2 of the “Publishing with Google Play Books Series” covers the basics of formatting a PDF for the service, using Microsoft Word.

Note: This episode covers the simplest effective method for getting a stylish PDF ready for Google Play Books. For a more complex but ultimately more rewarding result, come back for Part 4 when I talk about a program designed for better formatting.

Resources:

Drinking Café Latte at 1pm Article: “The Art of Hyphenation”

Checklist:

If Presentation Doesn’t Matter:

  1. Create or access source document in Microsoft Word.
  2. Export to PDF (from “File” tab).
  3. Upload to Google Play Books.

If Presentation Does Matter:

  1. Create or access source document in Microsoft Word.
  2. Change layout size and margins to paperback page style (5″ x 8″; 5.5″ x 8.5″; 6″ x 9″).
  3. Reposition headers, footers, and indents to half their normal distances.
  4. Insert blank page at start of book.
  5. Upload cover image to front page and resize and center to fit.
  6. Add cover image bookmark.
  7. Check all bookmarks and hyperlinks for accuracy.
  8. Check other special formatting like small caps and drop caps.
  9. Fix justification and hyphenation.
  10. Create section break between front matter and body text and anywhere that header or footer content should differ.
  11. Set page numbers in the body text section and use special rules for proper counting and display.
  12. Make sure cover and title pages don’t have page numbers showing.
  13. Export to PDF (from “File” tab).
  14. Upload to Google Play Books.

Part 3: Getting the Book onto Google Play Books

(Video Link)

Episode Description:

Once your books are properly formatted, it’s time to upload them to Google Play Books. This video will show you how to prepare your book’s page and get it onto the service.

Resources:

Reedsy Blog Article: “How to Publish on Google Play Books in 2020”

Checklist:

  1. Register a partner account with Google Play Books (consult the Reedsy Blog article in the resources section on how to do this).
  2. Go to Book Catalog section to add a new book or access a book you want to edit.
  3. Once inside the book editing page, fill in the fields on all four tabs of the Book Info section.
  4. Use the same description as you have on the other publication sites to maintain consistency. Use bold text and italics to enhance its presentation. Use paragraph breaks to indicate new paragraphs.
  5. Remember to set the release dates: publication is for today; on sale is whenever buyers have access (good for preorders). Set the on sale date far enough in the future to give ARC readers time to read.
  6. Consult PDF version for accurate page count, or divide word count by 250 and round to nearest whole number if you’re not sure.
  7. Use as many genres as the book may occupy, especially since Google doesn’t allow for manual keywords.
  8. List all essential contributors. The author is the main contributor. Coauthors and illustrators are also essential. Editors are essential for curated materials.
  9. Fill in sample size and publisher information, if applicable.
  10. Go to Content section.
  11. Upload EPUB, PDF, and JPEG files.
  12. Go to PRICING section.
  13. Set desired price point. Set worldwide options.
  14. Return to Content section. Check conversion status. Fix errors if any appear.
  15. Provide ARC and beta reader Google emails in the content reviewer section, if any.
  16. Verify all results in the Summary section.

Part 4: Using Affinity Publisher to Create a Stunning PDF for Google Play Books

(Video Link)

Episode Description:

Creating a simple PDF for Google Play Books is fine. But wouldn’t you rather give your readers something that actually looks nice? In this video, we use Affinity Publisher to create a more sophisticated PDF than the one we made in Part 2.

Note 1: Affinity products are cheaper, non-subscription based alternatives to Adobe products. Affinity Photo, Designer, and Publisher are equivalent to Adobe PhotoShop, Illustrator, and InDesign respectively.

Note 2: All Affinity products are on sale for 50% off until June 20, 2020. Get all three (Photo, Designer, and Publisher) if you want to maximize your development. There is also a 90-day trial period in place until June 20 if you aren’t sure you want to just plop the money down straightaway.

Resources:

Affinity Publisher:

Affinity Revolution:

Checklist:

  1. Visit Affinity Web page (link in resources section).
  2. Try or buy Affinity Publisher ($50 normally; $25 until June 20, 2020)
  3. Optional: Try or buy Affinity’s other apps, Photo and Designer.
  4. Check out Affinity’s tutorials on YouTube.
  5. Learn the difference between Pages and Master Pages.
  6. Learn how to use the inspector panels.
  7. Remember to use layers for complex work.
  8. Remember to link content pages through connecting arrows.
  9. Export as PDF when finished with layout.

Part 5: Reviewing the Product Page for Your New Google Play Books E-Book

(Video Link)

Episode Description:

Now that your new book is uploaded to Google Play Books and approved for sale, let’s check it out and see what the customer will see.

This episode also compares analytics between Google Play Books, Amazon KDP, Smashwords, and Draft2Digital, so you get a bonus part-within-a-part for watching this episode. Congratulations.

Resources:

Books2Read:

Checklist:

  1. Go to Book Catalog section.
  2. Click on book cover.
  3. Go to Summary section.
  4. Click on “Google Play” or “Google Books” link to visit each respective book page.
  5. Explore each page.
  6. View or Buy book to add to library.
  7. Visit “My Books” tab to check the contents of your book (if purchased).
  8. Click on ellipses to access content within book.
  9. Select date range and parameters for analytics information.
  10. Open spreadsheet in Microsoft Excel or Google Sheets to view statistics.
  11. Upload a new book and restart the process.

Thanks for reading. Leave a comment with your e-book information if you’ve published on Google.

Rush to Preorder: Write at Your Own Risk…er…Pace, Part 3

Missed a part? Play catchup here.

“Rush to Preorder”

In August 2015, I gave my novel, The Computer Nerd, a preorder date for October 20, 2015, the day before Back to the Future Day. Then I started to write it, or add to its existing short story form, rather. I thought this was a good idea. I was on such a hot streak that I thought two months was plenty of time to produce a great title. I thought wrong.

I had just finished and uploaded the revised version of The Celebration of Johnny’s Yellow Rubber Ducky, a novelette that I’d written as a simple short story years earlier (and am currently in the process of revising again to include more story and less fable, but more on that another time), and because I was trying to keep my release momentum up to one new title a month, it was time to get my next e-book title in motion. I was planning on revising and releasing the short story version of The Computer Nerd, which was only about 6000 words and ended with the protagonist taking a chance on his wife not murdering him in his sleep by going to bed with her, but I decided rather quickly that the story was just a first act and really needed more. So, by the second week of August, I ditched my progress on Teenage American Dream, which was supposed to be my next title at the time, and went to work crafting a novel out of that single-act short story. By September 9, 2015, I finished the first draft of the complete novel, and I was happy with it.

I’d set the preorder date for October 20th, because I thought that would give me plenty of time to revise it and get enough beta readers to tell me how to make it better, even though setting a preorder for October 20th meant I’d actually have to have the whole thing done and uploaded by October 10th. But I couldn’t get the beta readers I wanted even though I asked. I got one reader and two advisors for certain moments in the story to cover my every question. Hardly enough feedback to tell whether the story truly worked, or if it was even any good. Had I given myself, say, six months, I might’ve gotten more feedback, or even given myself enough time away from the story that I could read it with greater objectivity and see for myself what works and what doesn’t. Had I given myself that kind of time, or even a year, I’d have been able to learn enough about editing for genre that I could clearly see what was off about the story and worked to fix it before anyone in the public eye would ever see it.

But I didn’t do that. I obsess over most of my stories, which is evidenced by the fact that I keep going back to stories I’ve written more than ten years ago to see if I can improve them, but I didn’t give myself time to obsess over The Computer Nerd. In fact, as I write this two years later, I still don’t know if my ideas for improvement are actually good enough to make it worth public attention even now. All I know is that my plans for its revision are better than what I actually published in October 2015, as a preorder, in an attempt to publish something new every month.

In Part 1 of this unintended series (I thought I would tell this story in one part, not three), I mentioned my plan to rerelease this story with new content and a new title. This is why the planned update for a “finished” novel that people have bought on Amazon or downloaded for free at Smashwords during promotion seasons. I rushed the current version without giving myself enough time to really let it sit with me. I rarely rush through anything without giving myself adequate time to meditate on its details and fix whatever doesn’t work. But the conventions of indie publishing pushed me in ways I wasn’t ready for, and I broke my own personal conventions (and convictions) to see how the story would perform in the marketplace. The result of that performance was poor to say the least. I had no sales at Smashwords or its affiliates, short of a couple hundred free downloads during my I-no-longer-care phase, which aren’t sales, and may not even be reads, and only a couple on Amazon, the first of which yielded a one-star review. The print book never sold. As of this writing, I have the only print copy in existence, and I don’t get far into reading it without cringing. It’s not bad, but I know I can do better.

I intend to do better.

And I wish to do so by giving it a new identity, hence its retitle to Gone from the Happy Place. I want to make sure that readers get the story they deserve and not the one I felt obligated to rush out the door. I still have logistical questions to answer, like whether or not I want to change the opening, or even scrap the original first scene (my gut says yes), but I also have to consider conventional rules for its genre and figure out how best to incorporate those ingredients that the current version lacks, like, say, adding a new character who complicates everybody’s relationship to each other by simply being in the same room as they (because she’s trying to arrest two of the three characters while stealing the third away as a romantic interest even though he’s married to one of the two she’s trying to arrest, and you get the idea…spoiler alert).

The end result of this tale is that each of my stories are now under scrutiny, and some, like Gutter Child, as much as I like their current versions, still need more to become competitive in the marketplace. I can’t save every story or turn them all into blockbusters. But I can still do my best to give each one a proper foot forward, and that’s why I no longer wish to rush anything I write, even those stories I need to rewrite. Gone from the Happy Place is “finished” already; at the same time, I haven’t actually begun the version that will earn its new name, and I won’t start it until I’m satisfied with my rewrites for The Celebration of Johnny’s Yellow Rubber Ducky, Shell Out, and whatever else needs my attention. And even when I do finish it, I won’t release it until I can get proper marketing in its fuel tank. I want to have a better launch for its next version.

So, if you’re wondering why my publishing pace has suddenly slowed to a crawl, or why I’ve produced nothing commercially since May 2016, that’s why. I believe in quality over speed. I ignored it in 2015. I won’t do that again. It’s the same reason I don’t blog all of the time. I’d rather spend my writing on novels than on lectures.

But thanks for reading this all the same! Please come back. Next time I’ll write about…er…stuff, I guess. You won’t want to miss it!

Note: You can find links to most of the books mentioned in this series as thumbnail images to the right. If you’re reading this on your phone, you can find the links at the top. Alternatively, you can wait until I release the revisions and just subscribe to this blog for updates instead.

Please be sure to subscribe to Drinking Café Latte at 1pm to receive alerts when new posts go live. The handy blue subscription button is located at the bottom of this page.

Cover image by Pixabay

Bonus: In Other Programming (Software) (The Marketing Author 001, Part 13)

Missed an article from this series? Look for it here.

“Bonus: In Other Programming (Software)”

Welcome back to The Marketing Author 001. This week I’m giving you a bonus chapter, which will cover some important software decisions you’ll want to make as you begin you’re indie author hobby…er, career. You won’t need them all, but you should probably consider getting them all, or similar programs, if you want to maximize your potential.

Microsoft Word:

You probably have this item already. It’s the world’s premier word processor. You probably wrote all of your English essays on it. I’m using it to type this sentence. It’s Microsoft Word. You should just have it. It’s very powerful. I shouldn’t have to explain it to you. If I do, you probably shouldn’t become a writer. This is your chance to flee! Really, why don’t you have Microsoft Word yet? Is it still 1990 where you live?

Microsoft Excel:

You probably have this program, too. (Most people have the core Microsoft products, Word, Excel, One Note, PowerPoint, etc. on their computers.) Let me just offer a shortcut here: All of Microsoft’s Office products are useful for one reason or another. One Note is good for keeping all of your thoughts in one place. PowerPoint is good if you want to build an online presentation to promote your product or build a course that will get people interested in what you have to say. But what about Excel? Why would a writer need to worry about Excel? Simple. You need Excel to keep track of your sales or downloads so you can see how well your titles perform (and what changes to metadata or cover images might do to improve those sales). Here’s what my sales looked like in November 2015.

Cool, huh? Okay, those are pretty much all free downloads. But the important thing is that I can see how each book does against the other. You want Excel as part of your author toolbox if you want to keep good records and track performance, especially since most of your hosting sites, like Smashwords, will only display stats over a certain length of time.

Scrivener:

Official Website

author marketing 001 - scrivener

You want Microsoft Office for your piecemeal work, but Scrivener is the Mercedes of the writing world, and for writers, it’s the thing most likely to replace Word as the writer’s best friend. It’s got a high learning curve, but through practice or via paid courses, you can discover just how great Scrivener is for any author and why you should have it on your computer, even if you’re a casual hobbyist writer who just wants to journal.

It’s a writing tool. It’s an organizational tool. It’s a digital notebook. It’s an idea farm. It’s a research hub. It’s basically all of Microsoft Office’s programs compiled into a single program, and each “file” is actually a “project file” that stores all relevant information into a story file via folders and special categories. It’s also about 10% of Microsoft Office’s price tag, and it provides a 30-day trial if you’re not sure.

But give it a few minutes and you’ll be sure. It’s gradually replacing Microsoft Office as the go-to for writers.

Note: The Mac version has features the Windows version doesn’t offer.

Editor:

Official Website

author marketing 001 - editor

Disclaimer: I have this program, but I haven’t used it in years. That said, the reason it’s on this list is because I still think it’s useful, especially if your power of language or ability to spot grammatical or repetition problems is weak. I’ve gotten pretty good at spotting problems at the local level, which is why I don’t really use it anymore, but this program has once upon a time helped me spot a page one problem with punctuation that I must’ve overlooked twenty times, which is something I never would’ve done, even in thirty or forty revisions. I had become too accustomed to ignoring that particular problem. That reason alone keeps me loyally recommending it to anyone who needs an extra boost in spotting problems, even if I don’t use it much for myself.

It should be noted that Editor is a reporting tool, not a fixing tool. Its creator is an Ivy League English professor who wrote the program to assist writers in making wise style choices, not to override their writing, like what Word might try to do. It reminds writers that no program can know all connotations in grammar. It can only make an educated guess about your usage and that you, the writer, should still know grammar.

It’s also the only editing program I know that looks for clichés, repetition, and comes with a few dictionaries, like a rhyming dictionary if I recall correctly.

The only thing I don’t like is the interface. It’s pretty raw.

KDP Rocket:

Official Website

Part of the importance of marketing is knowing how to locate effective keywords that can increase exposure or interest in your book. This program, which I just bought recently, will go to a subscription model soon, so I’d get it ASAP if you want it, as it’s still sold for a one-time only fee of $97, but its job is to report the top performing books at Amazon in that particular category or keyword you choose so that you can make an informed decision about the keywords you apply to your book. For example, I learned that my keyword for The Computer Nerd, “marital thriller,” is pretty good, while my keyword for “computer nerd” kinda sucks for a psychological thriller (though it wouldn’t be so bad if I were writing a book about programming). The things we learn when we research.

Results for keyword “marital thriller”:

Results for keyword “computer nerd”:

You can alternatively find separate programs like KDSpy and Kindle Samurai to do similar functions for less money, but the nice thing about KDP Rocket is that it does everything these other programs do, but in one place, and it does it better in my opinion.

Adobe Digital Editions:

Official Website

author marketing 001 - adobe editions

This is not essential but still highly recommended, as this program will allow you to read .epubs right on your desktop. If you’re writing an e-book and you want to see how your story will translate, this program will help you see that translation. It’s kind of like tasting the batter before you commit to finalizing the cake. You want to know that you’re about to produce and distribute a quality product and Adobe Digital Editions can help you see what your readers will see.

Amazon Kindle (Desktop App):

Official Website

author marketing 001 - kindle

Ditto as above, but for .mobi files used on the Kindle platform.

WordPress:

If you want to blog, this is probably the best platform for it. You’re reading this post via WordPress. That’s how good it is. I don’t really want to talk about something you can clearly see for yourself. But having a blog is a great way to talk to people so that you don’t have to waste your life on Facebook. Plus, you’re more likely to reach your subscribers through WordPress than you are on your friends list, as Facebook requires you to pay lots and lots of money to promote your posts. That’s how they stay afloat.

And so on.

So that covers this week’s bonus chapter. If you have a program you like using, talk about it in the comments below.

Thanks for joining me on this beginner’s journey into independent authoring and marketing. Be sure to tell me how your marketing adventures pan out as it happens. I’m sure I’ll blog about mine soon enough.

I hope to launch a new series soon about books on writing, so stay tuned for that.

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You’re Smart, but They’re More Experienced (The Marketing Author 001, Part 11)

Missed an article from this series? Look for it here.

“You’re Smart, but They’re More Experienced”

Okay, so I had put this series on hold because nobody was reading it, and with so much else on my mind at the time of the last post, I didn’t want to commit myself to something nobody was showing interest in. But, almost four months have passed, and I really hate leaving things unfinished. So, here we go with the beginning of the end of The Marketing Author 001! Hopefully you’re reading it.

This week we’ll talk about the experts you might find who can help you become a better independent author.

Let me begin by saying that nobody should be so independent that he or she does everything alone. This is true about editing, true about marketing, and even true about writing. Just as we need feedback on the things we write, we need guidance on developing the best plans for our writing future. This is where the experts come into play.

Now, when I say “experts,” I mean people who have done something right more than once and have built a successful author career as a result. Not only that, but I also refer to those who have special skills, like cover design, or marketing tricks they’ve tested again and again, like using Amazon Marketing Services to their advantage or leveraging freebies to grow their mailing lists.

You’ll know them by their similar procedures and information, their commercial makeup, if you will, much like a vanity press that pimps out its many, many subsidiaries. They all form their own little networks, and when you find one, there’s a good chance you’ll find them all. That’s how I learned marketing (and how I’m still learning ways to put it into practice). That’s also how I learned about the pros and cons of going down the rabbit hole of marketing research. I’ve spent about $1000 in the last year trying to learn this stuff, and if you know me, you’ll know that I don’t have much extra money to spend on average, pretty much ever.

But it’s $1000 well-spent, as my knowledge of marketing is stronger now than it was when I started my e-book indie publishing journey. And now I know where to look for answers to those questions I didn’t think I had to ask. I’m even beginning to understand who the good ones are and who might be just a tad unrealistic in their enthusiasm (or perhaps a tad lucky in their success).

It isn’t just about whom you know, but what you know about what they’re selling. And they’re all selling something, often at $497 or higher. And much of what they sell overlaps with the information that others like them are also selling, and they all sell it the same way, by giving you a free PDF or introductory video to their courses, by giving you a live training event running about 90 minutes, complete with questions and answers at the end, by giving you about five days to make a decision about the upsell, the premium course on how to build an email list, or write copy that sells, or design the perfect book cover, etc.

It can get very expensive if you’re not careful. But the tradeoff is good information. Most of these people come from marketing backgrounds, or something that’s related to the information they’re selling today. Some of them just “fell into it,” but they figured out how to make it work well, and now they’re in the business of sharing that info.

It’s an important road to explore, as their knowledge is well-founded. But, be careful with the numbers they project. Most, if not all, will never promise you success. They will generally make the claim that their systems (a shared system, it seems, as most of them say the same general things about book marketing) worked for them, even though it may not work as well for you (though, it probably will, as it works for most everyone who applied the EXACT systems they use). But, it’s also important to know that the numbers they project are often paired with numbers they get from other sources related to their business, like selling courses, for example. For those of us who just care about books, which is often the case for us fiction writers, we should expect a much lower number in our dollar returns than the many “experts” who, you’ll find, are predominantly successful, or have generated the seeds of success, through their nonfiction titles that begin with an odd number and end with the solution to a problem, like 51 Ways to Turn Celery into a Useful Vegetable, for example, or through their supplemental businesses related to the product, like a premium course on how to make the most of your celery sticks through 12 videos you can access for life, as long as you pay $197 in the next five days.

If you enter the search for experts with this in mind, then you should be well-armed and ready for information-gathering without busting your bank account too badly.

Remember that the information you find is going to be similar to the information you’ll find here or there. The difference is in the delivery, and in some cases, the focus. It’s a good idea to go for the general marketing courses first, and if you can afford them, take the more specialized courses later. Anything that costs you more than $997 is probably too much, as you could probably get similar information at Udemy for $10 and not miss a thing. The course you choose should depend on the instructor offering the course, taking into consideration his or her reputation, path to success, and ability to retain success. A simple way to check on that last one is to use a program like KDSpy or KDP Rocket and look at the financial reports they’re generating. It probably won’t show you paperback sales (I’d have to search the Internet for a program that can report paperback sales), but you’ll at least get an idea how well they’re performing in the e-book department at Amazon, the company with nearly 70% of the market share, and a decent indicator of how the average author is doing across all platforms.

It also helps to know that the course instructors (or “experts”) run sales on their courses and add bonuses during new launches every few months, so if you go through the funnel, but find that at the point of signing up for the premium course you don’t have the money, don’t fret it. As Alinka Rutkowska, the instructor of Author Remake (the course I decided to buy last March), told me, there will always be another course around the corner. Just do what you have to, to give you and your book the best chance it can get at success. That’s something I agree with, and that’s why I keep doing what I can to learn from the experts. If you want to prevent any flailing in the water during your author career, I’d suggest seeking out these experts, too.

Here are a few sites I recommend checking out and subscribing to if you want to get more knowledgeable about succeeding as an indie author. This is just a small handful in a vast trove of informants, and most of them will lead you to other gurus who are sufficient guides in this crazy infant wild west of e-book and indie authorship. Take a look. Give them a chance. And explore!

Goins Writer

The Story Grid

CreativIndie

Book Marketing Tools

The Book Designer

Next week, I’m just going to motivate you. I like writing, and I think everyone should do it. Publishing your work for all the world to see is simply a bonus. And, yes, I do mean next week, not four months from now.

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