Missed an article from this series? Look for it here.
“A Fine Captain Doesn’t Sit on the Beach with Cocktails in Hand”
By now, you should be an expert at getting your book discovered by the masses, and by “expert,” I mean “have some inkling on what to do now.” And if you don’t, that’s cool. This series hasn’t been about turning you into an actual expert, but about putting you on the path that will help you figure out how to become an expert.
I know; after twelve installments of this series, you probably expected me to show you how to become an expert. If that’s the case, have you not been reading my words? I’m still learning this stuff, too. I just know where to look now, whereas I had no idea when I first started. My goal has been to help you prepare for the journey, much like a parent might prepare his kid for college. It’s still up to the kid to learn something at college. Mom and Dad just need to hand you a check and say, “You can do it, Bubba.”
And that’s what I want say to you. You can do it, Bubba. But, I’m not going to hand you a check. If you’ve been keeping up with my blogs, you’ll know that I made less than $10 in book sales since May 2015. You’ll also know that I still don’t have the money to launch the necessary materials I need to get my marketing started, hence my reasons for now actually taking a chance on the lessons I’ve learned. Remember, I spent about $1000 just learning this stuff. Doesn’t leave me with much to practice with. Hopefully, you’ll spend less so that you’ll have more for marketing. Then you can show me a thing or two about what you’ve learned out there in that wild west of e-book indie publishing.
At the end of the day, however, simply having the right attitude isn’t enough, and that’s where you can push ahead of me in this journey. Learning is one thing, but doing the work is another, and we all have to do the work if we want to find the success. That means writing the books. But it also means finding the appropriate cover artists (and learning what types of covers work with what types of genres); it also means finding a sufficient editor or the right beta readers; it also means picking the right platforms (Amazon, Smashwords, Ingram, etc.), deciding whether or not to do a paperback, etc. It means not just imagining the mountain moving. It means telling it to move, or pushing it. Just do more than sit there admiring the Corona in your hand as you ponder how nice it would be if you could sell $3000 in books this month.
Sooner or later, if what we’ve written is any good, we can find some amount of success. How much, I suppose, depends on how much we commit to the process of marketing it.
And that ends the core message of The Marketing Author 001. I do, however, have a bonus part planned for next week, which will cover some software you might want to invest in to make the most of your author journey. Come back for the final installment then.
Please be sure to subscribe to Drinking Café Latte at 1pm to receive alerts when new posts go live. The handy blue subscription button is located at the bottom of this page.