An important part of building an author career is to track your marketing efforts against your sales and royalties. For some, this is a numbers utopia, full of such wondrous operators like plus signs and dollar symbols. For others, it’s the antithesis of using words to create a fake reality, creating instead the type of dread that only writers can fear: “Ah, numbers! Get them off of me!”
The good news for both camps is that using traditional spreadsheets like Microsoft Excel (superior) and Google Sheets (inferior) can save an author loads of headaches when the end-of-the-year financial reports are due to the accountants. As long as the author doesn’t mind spending the final week of the year cross-posting payment information and marketing bills from his bank to his spreadsheet, then this system works perfectly fine.
But the better news is that, for those who like simplicity and free time, there are apps available that you can access on the fly whenever you want a quick report on your daily, weekly, or monthly sales progress, as well as handy little CSV icons you can click to export that same information to a ready-made spreadsheet, perfect for that accountant you’d rather not talk to.
The decision on which apps to choose comes down to which platforms you want to track (like Amazon or Google Play), which information you want to collect, how frequently you plan to check, how much privacy you want as the app runs, and how much you’re willing to pay for the privilege of making your accountant’s life easier at the end of the year.
It also depends on whether you want just financial reports or if monitoring incoming reviews and ratings reports are important, too. Oh, and sweet graphics might also play a role. Both apps have that department covered pretty nicely.
In the above video, I discuss the pros and cons of using one popular reporting app that’s been an indie author favorite for several years, Book Report, and one up-and-comer with HUGE potential for usefulness and longevity in the market, and one that I’ve become an instant fan of the moment I heard about it, ScribeCount.
If you have time, check them both out and see if they can change the trajectory of your author career for the better. Likewise, if you’re not an author but you want to know what it’s like to become one professionally, and you’re curious whether it’s a life you want, then this also applies to you.
And don’t forget to leave a comment below if you have anything you’d like to add to the discussion.