The Best Article on Marketing I’ve Read in a Long, Long Time

A few days ago, several of the indie publishing whisperers I subscribe to started touting the latest writing and marketing bundle to hit the indie community this year, a $49 package of courses, books, and services that normally value at $5000 (a 98% savings, according to the featured website Infostack.io, even though I think the math leads to 99%, but I studied writing, so what do I know?) called Write Publish Profit 2.0, and I must admit that with these courses focusing on marketing plans, 10 types of story hooks, developing scenes, and other good stuff, as well as e-books I would read and discounts for services I actually want at some point when money isn’t so tight, I was tempted to drop that half a C-note (yay, slang!) and have this wonderful bundle for myself. And, if not for the realization that I’d have only 12 months to download or access these products before they expired (for the record, I still have to finish watching a series of writing and marketing interviews that I paid $97 to watch “whenever I want” back in December 2016), and if not for the fact that this summer I would really like to get that graphics card I’ve spent the last two or three years dreaming about (something I haven’t been able to do because I spend too much money on books and online courses every time I get close to buying that card), I probably would’ve gotten it. I must admit that the promise of getting book trailer software in the bundle was almost too good to pass up, even if it did consist mainly of PowerPoint slides and sound files (and likely just one series of slides per genre).

Fortunately, I chose to spend a couple of days researching the products that came with the bundle and ultimately decided that it contained mainly subjects and strategies that I’ve already paid for in other books and courses, so I thought that, in spite of the ultra-steep 98-99% discount, I probably wouldn’t get my money’s worth. So, I left it on the table.

The next day, I read this article. I think it confirmed the wisdom of my decision. It’s the best article on book marketing I’ve read in a long, long time. I think it confirms everything I’ve suspected about this industry (and about product psychology). It’s worth a read if you have any interest in selling books. It’s also worth a read if you think you’re wasting money on your marketing strategies. Warning: The article does contain strong language in places, so do with that knowledge what you want.

Also, in my research, I found myself on YouTube discovering real writing and marketing talents that have decent followings and that I’ll likely subscribe to, if I find that most of their videos are consistently useful. Why does this matter? Most of the people providing products in these Super Stacks, as much as I like them and their styles, barely have a fraction of followers (on YouTube at least) that some of these other talents have. At the end of the day, I’d rather spend my time learning from people who attract crowds than those who have a hard time proving their strategies in the metrics, so that’s what I’m going to do this summer, for free.

That said, I still like the information this channel provides (and it has the social proof to match), and I recommend subscribing to it if you still dream of indie publishing after reading the above article.

I’ll be back tomorrow with news about my own limited YouTube series I’ll be launching soon. Here’s a hint: Scrivener! Okay, you’ve been warned.

Cover Image: Pixabay

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