Plan to Succeed, Be Ready to Fail, Then Go Ahead and Succeed (The Marketing Author 001, Part 10)

Missed an article from this series? Look for it here.

“Plan to Succeed, Be Ready to Fail, Then Go Ahead and Succeed”

Life is a nut.

There’s no joke or punchline here. Life is a nut. You can have the most perfect plan in the world, perfectly orchestrated, perfectly prepared, perfectly funded, and life will still find a way to intervene on its own behalf to do whatever it can to push your plan into a wall at 900 miles an hour because life has to dip its hands into everything perfect and mess it up because life is also a jerk. It’s a lot like a Batman villain. Just when you think you have some sense of control (Batman), you lose it because life has other crazy disturbing plans, which may include laughing in your face or watching the world burn (Joker).

Is this something you recognize? Have you had something planned, something that would change your life for the better even, just to watch it come crashing down because you can control only some of the factors involved? If the answer is no, then congratulations, you have no ambition or vision. And, if you have neither, then you have no need to read further. You are in a safe space, and nobody likes you.

Life didn’t become a nut by obeying your will or granting your wishes. It became a nut the moment man thought he could improve upon perfection then eternally messed up the order of what perfection is. Life became a nut because when life has order (perfection), it doesn’t need to fill any holes with incompatible plans. And life would never have such a thing! Not these days!

When we set out to write a book, we have big plans in mind. Writing the book is part of the plan, sure, but so is getting it out to the public. We imagine sales upon sales rolling in, growing for us a massive passive income that can sustain our appetites for weeks, months, or even days! We think every word will translate to “wow,” and every period will be akin to the stroke of a gong, filled with such bravado, such resonance that the whole world must hear it.

But no, our periods will get squashed by life’s big nut sack with the rest of our dreams. It’s the order of things today.

Launching a book presents the same problems. We can set up a preorder and still come out with zero sales. We can host a giveaway, and still lose all of our newly interested participants the moment the prize is drawn and all but one person loses. We can build our email lists over time and never crack 10 subscribers. We can spend hundreds of dollars on promotions, hundreds more on covers, copywriting, and editing, and still fail to sell more than a handful of copies at launch.

Life is a nut.

But we can stand up to it.

We have to be ready to fail at anything we do, especially in marketing and writing, but only because it strengthens our resolve to continue; because, at some point in this journey, we’ll figure out how to outsmart life. At some point, we’ll develop the knowledge, skill, endurance, drive, or random luck to find success.

And success is a lot like blood. When we taste it, we become ravenous for it. Then we start making life listen. Then we find our rhythm and learn how to dodge the wall that life is driving us toward at 900 miles per hour.

Yes, we have to be ready to fail at anything, but we should still plan to succeed. No plan is perfect, but even imperfect plans can reach a happy resolution, as long as the people enacting them don’t give up on them, instead making changes as needed. The reason the most successful people become successful is because they know life will try to screw them over, and they know that they will fail before they succeed, and they will develop a thick enough skin to drive them forward even when failure tries to drive them back. They won’t back down in fear. They won’t give up on their prayers. They will keep fighting for what they believe in, even if the opposition keeps knocking them down. Eventually, the opposition will tire of their persistence and back down. Eventually, life will throw down a peace offering and say, “Okay, you win.”

Remember, Batman defeats the Joker in the end. Usually.

Yes, life sucks, but don’t give up on it. If you want people to read your book, learn those marketing tips that so many successful people before you have learned and then take a chance on releasing it. You won’t reach everyone, but you can use your experience to reach someone. It’s a lot like meeting the person of your dreams. The first step when you meet them is to say hello. Life rarely botches that part up. Usually.

But even if it does, you can try again next time. Make sure there will be a next time.

Next week will be about instructors. Maybe you’ll read that one, too?

Please be sure to subscribe to Drinking Café Latte at 1pm to receive alerts when new posts go live. The handy blue subscription button is located at the bottom of this page.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s