Friday Update #7: A Primate Mailman and Other Marketing News

Since my last update, I’ve written part of a new prologue to The Computer Nerd, in an effort to raise the stakes of the story a little sooner. I still have to finish it and clean it up, but it’s there and in progress. Here’s a snippet of what’s to come:

            Something in the dark slammed against the handle to her locked bedroom door, and she shot forward out of her restless sleep. The ringing echo of clanging metal had barely died when the unknown force hit the handle again. This wasn’t the usual wakeup call she had every morning. If it was even morning.

A pair of stem-shaped shadows divided the dim light shining through the crack under the door and stretched across the floor toward her. They didn’t shake, just remained stock still as the source of the shadows jostled the handle, cursed, and jostled the handle again.

The woman slid her feet out from under the sheets and reached for the table near her bedside. Her robe was folded on the tabletop. She had asked the assistant who placed it there to keep it neat, but now that she needed it, she wished she had left it near her pillow where she could reach it.

“Come on, you useless tool,” said the gruff voice on the other side of the door.

The woman felt anxiety creeping up on her. She expected someone to unlock her door as they always did first thing in the morning, but they usually had keys. And they rarely cursed at the door. She didn’t know who was trying to break in, but the last thing she wanted was for the impatient man to see her undressed. In spite of her circumstances, she still wanted to look classy.

She stretched toward the table again, but the handcuffs locking her to the opposite rail prevented her from reaching all the way.

“Fine, you leave me no choice,” said the man on the other side.

The woman was given one pillow. It was hardly big enough for her head. She tried batting at her robes with it, but she merely brushed the edge of the table.

The shadows finally shifted to the side. The man on the other side of the door was changing his entrance strategy. She had no idea how long it would take him to enter, or what he would do once he finally broke in. In spite of the near frigid temperature of her room, she began to sweat.

And that’s just the beginning. I hope to upload a new version of The Computer Nerd in time for the first-year anniversary of its worldwide debut on October 20th. Keep an eye on the news.

Time for MailChimp

After an unnecessarily stressful time at my job this week, I decided it was time to pull the trigger on setting my marketing strategies to get more attention on my books, as a way to bring me closer to financial independence. Seminar after seminar I’ve been listening to this summer has universally agreed that the mailing list is the way to go, and that MailChimp is the best site for beginners to use. So, that’s what I did this week. I signed up for the service.

Now, I haven’t done anything with it yet. And I probably won’t for a while still. But what I think I’ll aim to do is to write a pseudo sequel to The Computer Nerd (more like a side story involving the bounty hunter Mr. Sanders) and make it free. Then anyone who subscribes to the mailing list through the second book can get the first one free. Then I can resume marketing strategies as usual for the third and, if I deem it necessary, fourth books.

If you’ve read The Computer Nerd and you’re wondering how on earth I would pull a trilogy or tetralogy out of that story, then I would say think of Mr. Sanders as a potential protagonist, and you might figure it out.

Anyway, I’ll be spending some time figuring out how I want to set up my first marketing campaign. It’ll be a while still before I do that though.

The Cost of Marketing

Which brings me to my other eye-opening point. I’ve listened to several of Nick Stephenson’s freebie seminars since June, and garnered a lot of information and tips on how to grow my audience. Obviously, without spending the $600 necessary to get his whole course, I can’t find out all the details, not without extensive independent research. Even though I would like to enroll, I can’t afford that right now. Too many bills and too little income.

But, this week, he sponsored the release of a new book called Broken by author Gordon Hopkins, based on Stephenson’s Leopold Blake character, and offered a 75% launch week discount on the title. Anyone who bought the book between September 10th and September 14th (his traditional five-day window) would gain free access to a new course he’s designed called Your First Six Figure Launch, as well as all six of his earlier Leopold Blake novels.

I bought the book, got the freebies, and listened to the course. And I finally learned of a detail I’ve been trying to figure out since June. Turns out, to get a really good, consistent marketing campaign going, I would need to set aside about $230 a month or so, minimum. And I think that’s before the free 2000-subscriber limit on MailChimp kicks in.

So, for someone whose bills constantly flirt with his matching line of income, I think that’s going to be a huge challenge for me. So, I don’t actually want to get the mailing list active until I’m close to launching the third book (but I’ll start it with the second).

And that’s what I’ve been thinking about this week.

Oh, and I’m back to eating healthier. I’ve lost about ten pounds since the beginning of the month. Cutting way down on the carbs to get that weight loss.

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