Branding: Some Things I Want to Try

Lately I’ve been reading up on social media, and gathering tips on how to use it to further my brand. Specifically, I’ve been reading Social Media for Writers by Tee Morris & Pip Ballantine, and taking note of its suggestions about the many platforms available to me, the writer, and the ways I can use those platforms to reach you, the reader. I’ve also been looking up insightful blogs from writers like Dave Bricker at The World’s Greatest Book, Joel Friedlander at The Book Designer, and Kimberley Grabas at Your Writer Platform to widen my range of understanding. And, I must say, I’ve learned a lot from each of these sources.

I’ve also learned that my “brand” is kind of a mess.

When I started writing many years ago, my interest was solely in telling stories. At some point, my range of stories grew from fiction, to personal narratives, to speculative philosophy, to speculative fictional philosophies based on personal narratives, mainly because my interests in connecting with people has changed much since that day I decided I wanted to give writing a try. And in that vast space of time, I have acquired a wealth of material, and pretty much nowhere to put any of it. Ideas may have been consistent to themselves, yet inconsistent to each other, and I’d keep building on them in the hope that someday I’d “crack their code” and turn them into something readers could experience. And sometimes I was pretty sure I’d cracked those codes, even if they didn’t systematically crack each others’ codes.

But I also had three problems going along with those assumed cracked codes:

  1. I have a hard time throwing things away. So, rather than let my good, if not inconsistent ideas linger in the void, I’d just put them on display like a proud adult man who shows off pictures to complete strangers of not just his kids, but also his dog, his truck, and his annual income.
  2. Branding requires consistency, according to the books and the blogs. Inconsistency confuses people.
  3. No one will care about the works I have on display if no one’s here to read it, and they won’t come to read if they don’t why they should.

Obviously, for someone who’s a better writer than marketer, specifically for one who makes his “brand” about whatever is currently on his mind, this is a conundrum. How do I keep doing what I’m doing and still get people coming back if what I want to write about today isn’t thematically in line with what I want to write tomorrow?

Well, I’ve been giving it some thought lately, and I want to try a new system. This system would inevitably focus on practical things, fun things, and other things as much as it would focus on my writing things. But how would it lean focus on such ambiguously defined themes and still somehow force a “brand” on me?

Here’s what I’m thinking:

My main goal for this site is to express my thoughts. It’s always been about that. Sometimes it includes a review of something. Sometimes it talks about an idea I’ve had. Sometimes it hypes something I’m working on or trying to sell. It’s all about the things that concern me.

But, not everyone who comes to this site is looking for every type of post I make. So, I think I want to give a calendar system a try.

For example, Sundays are usually relaxing days for some, church days for others, so I figure that can be the day I post inspirational things. Mondays start with M, so that can be a miscellaneous kind of day. And so on. Each day can have its own theme. BUT, let’s be clear that I’m pretty busy without blogging every day, so not every theme will be met every week. I would like to try to stay weekly or biweekly on one or two themes a week.

How ever it goes down, and however frequently I post, here is a sample calendar of themes I may try for soon:

  • Inspirational Sunday – includes quotes, spiritual matters, life advice, and so on.
  • Miscellaneous Monday – mainly fun things like “Beach Photos of the Week” and other things that have no real category.
  • The Tuesday Review – where I talk about the movie I saw or the book I read.
  • Writer Wednesday – where I talk about writing, books on writing, the life of writing and so on.
  • Throwback Thursday – because why not? I’ll probably use this as my reminder of past posts day, or my link to other bloggers I like day. I don’t know. This one’s in the air.
  • Friday Hype Day – when I talk about my books.
  • Saturday Fun – when I focus on fun things.

Now, I’m one man, and I don’t have machinery in my bones, so I won’t actually be posting every day. What I want out of this is to have a plan for the days in which I offer certain types of posts. So, if you’re here for some writing tips, check in on Wednesday to see what’s new. If you want to see a cool beach picture, check in on Monday. No promises that there will be something new that particular week, but check anyway! Maybe this is the day you’ll read that post you’ve always been hoping for.

Obviously, announcements and time-sensitive posts will be in the moment, regardless of day. Just keep checking for those as you think about it.

So, that’s what’s on my mind. If you like this idea, let me know in the comments. If you want to find out what’s new, subscribe.

Oh, and if you want a review on Social Media for Writers by Tee Morris & Pip Ballantine, come back here soon. Reviews on writing books will happen on Wednesdays (when they happen). I do plan to make that a thing.

And just for kicks, this postscript will make this post clock in at a cool, sleek, awesome, amazing, rounded 1000 words.

 

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