October 27, 2015:
So, last week I released my latest e-book, The Computer Nerd, with a modest price tag of $.99. I had set this price thinking it was a great idea. Er, no. Not only was I selling poorly on those first two days (how poorly will be covered in another blog sometime in November), with the few “sales” I was making mostly credited to free coupons I had given to a select group of people, but I had gotten a severe reduction in my normal first-day page views compared to other day-one titles (again, specifics coming in November). I was beginning to think my chances at this self-publishing game was drying up before I’d ever hit my stride. Ouch.
So, I said “screw it,” and last Wednesday night (just under 48 hours after release), I decided to make it free…temporarily.
“Sales” over the next few days spiked in a tremendous way. Let’s just say my readership value multiplied by about 2500% from that move. The Computer Nerd, as of this writing, is now ranked #51,299 at Barnes and Noble, which is not impressive to the big picture, but a personal best, and I know it’s due to my making it free…temporarily.
(As a side note, John Grisham’s The Rogue Lawyer, which I hyped in my blog post from October 19th, is ranked at #5. I’d like to think my hyping of his book has led to its impressive rank, though I’m willing to bet his name brand has had some hand in it. At any rate, it’s obvious that book readers everywhere took my advice and chose to read his book over mine, not due to quality of the read but due, again, to the name recognition. Given the average review it’s getting, that might’ve been a bad call.
Just kidding, of course. I’m not delusional. He doesn’t need my promotional help. I’m assuming.)
Anyway, I had planned on tacking the price back onto The Computer Nerd tonight, with an increase from $.99 to $2.99. But, my 2015 goal is to gain readership, not income, so I’m keeping the price free as long as the momentum continues. Once it dries up, then I’ll put the price tag back on.
What does this mean to you, the reader? It means you should snag your copy at any of the available retailers now, while it’s free without a coupon, and then tell everyone you know to get their copies so that the momentum can continue and the price can stay free. So, how long it stays free will depend on popularity. That means its freedom depends on you!
Shallow, maybe. But regardless of what the price may communicate, I care about my books, and I want people to read them because I think they do speak to people in ways that maybe they can relate. So get yours today. And read it, too, while you’re at it. It’s good. Personal opinion, of course, and you’re welcome to tell me differently if you disagree. It’s a detail I’d probably need to know. But I’m sure you’ll enjoy it.
The official page has links to the stores that carry it. If you don’t have anything to read it on, you can read it on your computer. Smashwords has an online reader, and Adobe Editions and Kindle both have PC-friendly apps you can download and install to read .EPUBs and .MOBIs respectively. Kobo also has a nice reader available, if you’re interested in purchasing books from them. They actually have my favorite of the reading apps. But stick to what you love.
If you get your copy, please be kind and leave a review, either at the store you bought it from, or at Goodreads. Thanks. And feel free to comment on it here, or on the official page if you want to discuss it.